Adobe Journey Optimizer

We have a scenario where we need to show a specific content block in the email only if the customer has opened any of the first three emails.I wanted to check with you:Is there a way to implement this logic directly in the HTML template using js or dynamic content rules

Hello,I need to import html files as visual fragments and make certain elements editable so that marketers who don't know how to code can use them. For some reason, the images and buttons work great after importing and converting the html to be more AJO compatible. However, I'm not able to make the text elements (heading, paragraph) editable. It seems strange that AJO would be able to make images and buttons editable but has trouble with text. Has this happened to anyone else? Text elements HTML: <h2 style="margin:0;color: #3D3D3D; font-size: 20px; line-height: 28px;">Ut Enim Ad Minima</h2> <p style="margin:8px 0 0;color: #3D3D3D; font-size: 15px; line-height: 22px;"> Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin rutrum enim eget magna. </p>Full fragment HTML:<!-- START: ID=IM01-v4.2 Full Width Image With Text --> <table role="none" cellpadding="0" cellspacing="0" border="0" width="

The Foundation: Sender Reputation—It’s Not Just About the IP Sender reputation is the score ISPs assign to you as a sender. It’s a blend of your IP reputation and your domain reputation. Both matter—a lot. You can’t just spin up a new IP or domain and blast millions of emails. ISPs are watching, and so are we. Building a Strong Reputation from Day One The Critical First Step: IP and Domain Warm-up Warming up isn’t just for IPs. Every new sending domain or subdomain needs its own careful ramp-up. We built AJO to help you start small—targeting your most engaged recipients first, then scaling up as you build trust with ISPs. Skip this, and you’ll hit blocks or spam filters, guaranteed. The industry’s shifted: domain reputation is now front and center, especially with Gmail and other domain-focused ISPs. Even if your IP is golden, a cold domain can tank your deliverability. If you want a step-by-step guide to doing this right, check out the official AJO IP Warmup Getting Started page&nbsp

“The High-Stakes Silence Between Offer and Join”  In many organizations, notice periods can stretch from 30 to 90 days—a time when candidates are emotionally distant from their future employer but still on the radar of competitors. For HR teams, this period has traditionally been marked by chaos: countless manual follow-ups, missed nudges, inconsistent buddy assignments, and a big question mark around engagement.  We knew this had to change.  What started as a manual engagement flow has the potential to evolve into a fully automated, orchestrated experience using Adobe Journey Optimizer (AJO). The result? A scalable system that can keep everyone informed and every candidate engaged—without needing to lift a finger after setup.  The Problem: Engagement Drops, Offer Declines, and HR Burnout  Before automation, every part of the candidate engagement journey was HR-driven and manual:  HR teams sent each welcome and follow-up email manually.  Buddies were

Introduction In fast-paced marketing environments, timing can make or break a campaign. Whether we are reacting to a sudden flight cancellation, a trending topic, or a flash sale opportunity, the ability to quickly reach the right audience is crucial. The Custom Upload feature in Adobe Experience Platform (AEP) empowers marketers to quickly import and activate an externally generated audience via a simple CSV file — enabling campaign activation within an hour.   Use-Case: Fast Recovery Campaigns Let’s say an airline operations team flags 3,000 customers whose flights were just canceled due to unexpected weather. We want to send them a personalised apology email, offer hotel vouchers, and redirect them to rebooking assistance — all within the next hour. With the new Custom Upload (Import audience) feature, the marketer can: Export the affected profiles to a CSV file (with customer IDs, flight numbers, cancellation timestamps, and more). Upload the CSV file in AEP 

Controlling how often customers receive messages is critical in today’s marketing landscape. Too much outreach can cause fatigue, reduce engagement, and erode trust. Modern marketing automation tools must offer precise, real-time controls to strike the right balance. Adobe Journey Optimizer now supports daily frequency capping, making it easier than ever to manage customer communication across channels, journeys, and campaigns. Daily Frequency Capping in Practice Luma, a premium lifestyle and apparel brand, is known for its data-driven marketing and highly personalized customer journeys. To keep customers engaged, the brand runs daily campaigns across multiple channels—emails for product drops, SMS for loyalty offers, and push notifications for cart recovery or flash sales. As their marketing efforts scaled, some customers began receiving 5–6 messages per day across various campaigns. This led to higher opt-out rates, lower engagement, and a risk of damaging long-term custom

Appendix Target - it is a customer experience and journey orchestration platform offered by Adobe as part of the Adobe Experience Cloud. It is designed to help brands deliver personalized, real-time experiences across all customer touchpoints—email, mobile, web, push, and more—based on a unified customer profile and real-time data. Edge Network - refers to a globally distributed network infrastructure that enables fast, secure, and real-time data collection, processing, and activation of customer data at the edge—i.e., close to where the customer interaction happens (browser, app, device). https://experienceleague.adobe.com/en/docs/platform-learn/data-collection/web-sdk/overview Optimize SDK - refers to the suite of libraries that are available for all platforms that enable client applications to interact with Target. https://opensource.adobe.com/aepsdk-optimize-android Personalizations / Propositions - refers to personalized data and content that Target serves. CDN - re

PurposeThis blog provides guidance for troubleshooting subdomain delegation and channel surface configuration issues in Adobe Journey Optimizer (AJO). Customers are encouraged to review the outlined steps before contacting Adobe Engineering or Support teams.Table of contents:Overview of Subdomain DelegationTypes of Subdomain DelegationChannel Surfaces OverviewCommon Issues & ResolutionsDiagnostic Tools (dig command)1. Overview of Subdomain DelegationSubdomain delegation allows Adobe Journey Optimizer (AJO) to send messages (emails, SMS, landing page traffic, etc.) on behalf of your brand using your custom subdomains (e.g., marketing.example.com). This setup is required to enable trusted and authenticated communications.Benefits of delegation:Improved email deliverability (via proper DNS and authentication)Enhanced sender reputation (emails come from your brand)Separation of marketing and transactional trafficAdobe-managed infrastructure (for DNS, certi

Is content experiment testing allowed on images and content blocks within email campaigns?According to the documentation, I know that we can test the subline of an email, but there is no clear documentation indicating whether testing is supported for images or content blocks.

All,  Question - I have an attribute as part of my Core Profile schema that I would like to use as the External Link of a CTA in an email. I loaded a unique link in an attribute field. I the email when selecting the CTA, I chose External Link and chose the attribute field for personalization. When I send myself an email, the field does not respond like a CTA. I'm assuming this can't be done and that you actually need a link there.     

  In the world of customer experience, delivering the right message at the right time is crucial. While real-time engagement is powerful, many critical marketing use cases, from weekly newsletters to daily promotional campaigns, operate on a batch schedule. Adobe Journey Optimizer (AJO) provides a robust solution for these scenarios with the Read Audience journey activity. The read-audience documentation provides a great starting point for using this feature. This blog post aims to go a level deeper, providing a behind-the-scenes look at how to design highly reliable and scalable batch journeys by understanding the key guardrails and best practices.   What is a "Read Audience" Journey? At its core, a Read Audience journey allows you to take a snapshot of an Adobe Experience Platform audience and have every profile within it enter a journey. This can happen in one of two modes: Scheduled: The journey runs at a predetermined time and frequency, and

When working with lookup schemas, you may often need to filter a list of objects based on more than one attribute. This guide explains how to perform multi-attribute filtering on lookup schemas using nested filter() functions. This is especially useful when you need to narrow down a list of objects based on more than one condition—such as filtering products in a shopping cart by both ID and color.   When to Use This Pattern  We should use nested filtering when:  You need to apply multiple independent filtering criteria on a list within a lookup schema.  You want to avoid complex expressions that may lead to expression parsing errors in your event processing system.       Where to write the expression  Open your journey in AJO.  Select the condition where you want to apply the multi-attribute filter.  In the configuration panel, look for the "Expression" section.  Click "Edit" (or the pencil icon) to open the expression ed

The Journey Dilemma: Balancing Personalization and Compliance In healthcare sector, using a customer journey orchestration platform presents a key challenge—how to deliver personalized, engaging experiences while ensuring every touchpoint remains fully HIPAA compliant. The Reality You Face Daily: ❌❌❌❌❌Current Pain Points: - “I can’t use patient diagnosis data in my email campaigns - legal won’t approve it” - “My journey needs clinical data, but marketing team can’t see medical records” - “Every journey takes weeks to get compliance approval” - “I’m afraid to use real patient data for testing and optimization” - “Audit logs are a nightmare - I can’t track who accessed what data when” ✅✅✅✅✅What You Actually Need: - Build personalized journeys using sensitive healthcare data safely - Collaborate with clinical teams without exposing restricted information - Get automatic compliance validation as you build - Test journeys wit

  Streamline your campaign and journey launches in Adobe Journey Optimizer with integrated approvals that speed up decisions, ensure governance, and boost confidence. Discover three proven strategies to leverage approvals for managing urgent campaigns and journeys, and resolving policy conflicts with ease.   Use Case: Ensuring Complete Approval Coverage Every marketing organization faces the same critical question: How do you guarantee that all campaigns and journeys get proper review before activation or publishing while still enabling fast-track approval for urgent campaigns and journeys? Adobe Journey Optimizer's approval feature provides the answer through intelligent policy configuration. Once you activate at least one approval policy in your sandbox, the "Request Approval" button automatically appears in your campaign and journey interfaces—no additional setup required. Critical Note: If you have active policies but none qualify for a specific campaign or journey, th

Microsoft joined Gmail and Yahoo in requiring DMARC for large senders (5,000 or more emails per day) in their consumer email services outlook.com, hotmail.com and live.com. Beginning May 5, 2025, Microsoft started rejecting emails that don’t meet the new bulk sender requirements. Why is this happening? Let’s understand In today's digital landscape, email remains a cornerstone of communication and marketing. However, with the rise of phishing attacks and email spoofing, ensuring the authenticity of email communications has become paramount. This is where DMARC (Domain-based Message Authentication, Reporting & Conformance) comes into play.   What is DMARC? DMARC is an email authentication protocol that builds upon two existing mechanisms: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). It allows domain owners to specify how receiving mail servers should handle emails that fail authentication checks. By doing so, DMARC helps prevent un-authori

As the marketing practitioner for the e-commerce business, I have created a journey to engage with approximately 10 million users during the Diwali sale and offer period. I now need to test the journey before publishing, as even a small issue in your journey can cause major problems, from broken flows to a poor customer experience. In this blog, we’ll walk through the different testing techniques available in Adobe Journey Optimizer(AJO) and how they help you deliver with assurance.Journeys Test ModeAfter creating the journey, we need to see how it interacts with real profiles. That’s where AJO’s Journey Test Mode comes in handy — it lets you test your journey using the test profiles you’ve set up in AEP.Steps to activate a journey in test modeOpen the draft journey that you want to test.Click on the Test mode button from the header menu.While the transition takes place, we will see a status message that says Activating test mode.Once the transition is complete, we will

🚦🚦 Planning customer journeys isn’t just about creating a flow—it’s about seeing the big picture, identifying overlaps, and ensuring your journeys hit the mark. Adobe Journey Optimizer (AJO) empowers marketers, journey planners, and support teams with intuitive views designed to streamline journeys oversight. Let’s walk through how AJO’s Calendar View, Dashboard and Browse List each solve distinct challenges—paired with real-life use cases to inspire you to use them smartly. Calendar View – Plan Strategically with Visual Clarity 📍Use Case: Journey planner aligning journey timelines You’re launching a weeklong journey and want to avoid audience fatigue. Use Calendar View to: 📅See what’s live or scheduled across the current week ⏱️Identify overlaps that may overload specific segments 👁️Click on any journey block to see its audience and scheduling logic 📎Easily distinguish journeys running acro

In our setup we are currently receiving Analytics data through the dataflow. We want to count the product add events for the profile. Also count the product remove events.Both are separate events within the Analytics Data.Take a difference of Adds and Removals counts, to determine if the Cart is not empty.We want to qualify the customer to send out an email post 30 min wait period. Need help to identify such events and keeping a counter.Attaching a screen shot of the data. Please also be mindful that the Cart list activity may not be an activity the customer chooses to perform. Thank you much.

What Are Custom Actions? Custom actions in AJO are user-defined HTTP requests (typically REST APIs) that can be executed within a journey. They allow you to: Call external systems Send data to downstream services Trigger internal workflows Make real-time decisions based on API responses They are configured with authentication, headers, request/response schemas, and can include dynamic personalisation using AJO expressions.   Use Cases for Custom Actions Here are several categories and examples of how custom actions are being used across industries. 1. Integration with External Services Use Case: Triggering a WhatsApp or SMS via Third-Party API Send a message through a messaging service (like Twilio) directly from an AJO journey. POST https://api.twilio.com/... { "to": "{{ profile.phoneNumber }}", "message": "Hi {{ profile.firstName }}, your cart is waiting!" } Use Case: Notifying Logistics Systems Trigger fulfillment or shipping workflows when a user places an orde

Creating truly personalised customer journeys often requires more than simple conditions. You need the power to dynamically evaluate customer data, perform complex calculations, and create sophisticated logic that adapts to real-time customer behavior.   While Journey Optimiser's simple expression mode works well for basic conditions. The Advanced Expression Editor unlocks a world of possibilities for marketers who need to create intelligent, data-driven customer experiences. This guide will show you how to leverage advanced expressions to solve real marketing challenges and create more engaging customer journeys.   The Challenge: When Simple Conditions Aren't Enough Consider these common marketing scenarios: Scenario 1: Abandoned Cart Recovery You want to target customers who added items to their cart but didn't purchase, but only if they're high-value customers and it's been exactly 24 hours since abandonment. Scenario 2: Dynamic Loyalty Offers You need to send differ

Hi,I am trying to add some rule in Adobe Experience Platform that in a Query looks like:SELECT count(*) FROM profile_snapshot_export_xxx where <path>.LastChequeRedeemedDate <= dateadd(day,30, <path>.Most_Recent_Drop_Date_DM) -- 477 I set a rule like this in the audience:However, the Query count and Audience count are completely different (query gives me 477 and audience only 211)How should the rule be set in the audience, so it matches the count from the Query? Thanks. 

As the title says. I took a look at Journey Optimizer documentation (https://developer.adobe.com/journey-optimizer-apis/), looking for an endpoint that retrieves journeys, as well as Retrieve an Audience from Segmentation Service API in Experience Platform (https://developer.adobe.com/experience-platform-apis/references/segmentation/#operation/getAudience) retrieves audiences, but applied to journeys, however I did not find any endpoint that does something like that. Is there an endpoint to get information from journeys in Journey Optimizer?

Recently we have launched our first journey with Email channel in AJO so when I see CTR its not showing proper result. Can you help with the formula which you use to calculate CTR in AJO. Src shot shared for your reference.   

Hi All,We have an existing AJO email journey which runs in real time and send email to the end user/customers.  We have a new requirement to share this same email content to other department within the organization like agent / customer care team for a reference. we need to share each users email content to these teams like how end user seeing their email. Is there any way we can achieve this.?

🔹IntroductionModern marketing demands speed—but not at the cost of accuracy, brand integrity, or compliance. Whether you’re creating journeys, sending policy updates, or launching cross-channel campaigns, every message matters. That’s why having a structured way to review and approve assets before they go live is essential.Adobe Journey Optimizer (AJO) offers a powerful solution through Approval Workflows, ensuring that every customer experience is reviewed, approved, and auditable—not just for marketing, but across all AJO use cases.In this blog, we’ll walk through a real-world enterprise use case, explore how Approval Workflows solve governance challenges, and share practical steps and tips for making the most of this feature.❌The Challenge: Disjointed Reviews, Risk of Error, and Compliance DelaysA global insurance provider faced a recurring bottleneck: every marketing message and policy update had to be reviewed by Legal and Compliance before it could be activated. Th