Adobe Journey Optimizer

What's the correct definition of a "joai" segment? when is it used and what for? thanks.

Hi, is there any issue when using in-app in journeys? I've created In-app in campaigns and seems ok but I'm facing some issues (in-pp not being displayed) for in-apps in journeys.thanks.

Hi All, Currently I'm looking into one use cases which is simply lets call it event based offers but while reading Adobe docs noticed that is not supported [1] due to offer decisioning limitation :(.Yea, I know that due to fact that events are not stored on Edge therefore events based offers cannot be done, so all these rules should be profile based ... and this is exactly the problem. Example use case:User is trying to add XYZ product to get free delivery or adding multiple products (XYZ + ZYX + YYY) to have discount, all these need to be executed between step 1 and step 2 of basket/transaction closing but we can not freeze/pause any of the steps or processing esp. if takes too long ...etc.  In this case please advise if there is any way to workaround for such limitation of Offer Decisioning to accomplish such scenario? [1] - https://experienceleague.adobe.com/en/docs/journey-optimizer/using/decisioning/offer-decisioning/create-components/creati

I'm currently in the process of integrating a web channel into our AJO implementation. Following the guidelines outlined in the 'Web Channel Prerequisites' documentation, I have successfully configured the web SDK. To test this setup, I've been utilizing Adobe's provided Luma enablement site and injecting tag scripts using a debugger. I've accomplished creating an audience using the edge segment evaluation method, and I can confirm that data is flowing from the website into the AEP datasets, with profiles being successfully added to this audience. However, when I attempt to use this audience in a web campaign with the debugger enabled for the site, I'm not observing the expected changes on the website page as specified in the web campaign configuration. I would greatly appreciate any assistance with this matter and any insights you may have regarding any steps or details I might be overlooking ThanksSankar

I created two schemas: Customer (XDM Individual Profile) with an attribute called Booking ID (Non-Person Identity Name Space) and Booking (using a Custom Class also named Booking) with the Booking ID (Non-Person Identity Name Space) as the primary identity. I also established a one-to-one relationship between the Customer (Source Schema) and the Booking (Destination Schema) based on Booking ID. Created Datasets and enabled profiles. After ingesting the data into the datasets, I was able to view the profile, but no Destination Schema Attributes were visible. My reference was Define a Relationship Between Two Schemas Using the Schema Editor | Adobe Experience Platform So far, I have been able to create an audience using the Destination Schema Attributes, but I need to utilize them in Personalization. In another post, I'm trying to use dataset Lookup: Personalization error when using datasetLookup in ... - Adobe Experience League Community - 778968 

 Hi all, I'm trying to use a Filter Expression as a Journey Condition in Adobe Journey Optimizer. I want to compare now() (or nowWithDelta()) with a profile date field, like this (anonymized paths):  now() < #{ProfileGroup.profile.campaign.expiry_date} But I get the error: The expression is invalid: The expression has not a valid structure Observations:now() returns dateTime and the profile field is date.Using toDateOnly(now()) or toDateTime(toString(...)) also fails.Helper functions like toDateOnly() appear in the editor but are not highlighted in this context.Other users seem to be able to use similar expressions in journey conditions.Question:Is there a supported way to compare now() or nowWithDelta() with a date profile field directly in a Journey Condition Filter Expression without creating a calculated attribute or modifying the schema?CC: @mohan_dugganab @satheeskannak 

The journey is triggered by a custom unitary event, the idea is to limit the volume of profiles to receive specific communications. Therefore, I want to place a profile cap condition (or a percentage split) to separate the profiles and make them advance to the correct email comm. However, I see in the documentation that to be able to test this conditions the only way to do it is with at least 1000 profiles... Note: I've tested using profile cap = 1 as condition to move to alternative path when reaching the limit but the behaviour has been nothing but accurate (works sometimes but not always).1. Is this accurate or I'm missunderstanding something here?2. How would you test the described scenario? Appreciate any help on your end. CC: @Mayank_Gandhi @SatheeskannaK 

I'm trying to use the datasetLookup Helper Function in AJO.Initially I used it in an Email Channel and it is working, but when I tried in a Web Channel I got this error message: Message Template cannot be rendered. Please check the message configurationMessage rendering for Activity : a4e8d9dec3fd6ac8ce287e920ae60d13a7982f5e04fdfdb13c6810f909c2bda8 failed: Failed to lookup dataset entity for datasetId: 68d5b76b863ae23f6560aec0 and entityId: 8317498 datasetLookup Helper Function in AJO: {{datasetLookup datasetId="68d5b76b863ae23f6560aec0" id=context.journey.events.2127060646._xyz.booking.bookingId result="booking" required=false}} 

Hi, I'd like to know if it's possible to create an audience using nodeID from journey_step_events. When I go to Audience creation, I can't see any stepevents field. Thanks. 

Hi team, Does anyone have experience with executing CTV marketing campaigns using Adobe Journey Optimizer (AJO)?

Dear Community I would like to ask for the best recommendations using AJO for my client requirement. So in AEP, I created two schema, Individual Profile Class, and ExperienceEvent Class. What I want to achieve is creating an Audience in AEP, then using AJO to send ExperienceEvents field to Kafka. The limitation here is that the client only has Prime License.  Currently, my AJO journey logic is attached below. During the wait activity, I configured to be 120s. This causes the Journey to work as it should be. However, I need the latency to be lower. When the Wait activity is changed to 60s, the Journey did not work. My Audience is triggered using ExperienceEvent data. However, when an ExperienceEvent is being ingested, there are some delays until the associated profile is being included in the Audience Membership. My question is that what would be the shortest wait time I could configure to ensure that the associated profile is included in the Audience as soon as

If I delete an audience used for a one-time batch send, besides it missing from the campaign/journey, will it have any downstream effect when it comes to reporting, tracking logs or message logs? I believe I know the answer, but want to confirm. 

Dear Community, I would like to ask for the best recommendations using AJO for my client requirement. So in AEP, I created two schema, Individual Profile Class, and ExperienceEvent Class. What I want to achieve is creating an Audience in AEP, then using AJO to send ExperienceEvents field to Kafka. The limitation here is that the client only has Prime License.  I understand that to send data to Kafka from AJO is through using Custom Action with the appropriate Payload. Currently, I have created and Audience, which is then ready to be used, then creating a Unitary Event. I create a Unitary Event because this allows me to select ExperienceEvent fields to map with the Custom Action. In test mode (Only has Unitary Event and Custom Action in the Canvas) I was able to get the notification that the test data is successfully sent and was able to see the data in the notification (it was sent to my phone). However, after publishing it, I could not get the Journey to work, sometimes

September '25 release notes Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes New capabilities Journey Optimizer Experimentation Accelerator: Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent. Journey Agent is here!: Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support. Dark mode in the Email Designer:The Journey Optimizer Email Designer now

Join us for the next Experience League LIVE session where our experts will showcase how Adobe Journey Optimizer (AJO) is expanding mobile engagement with powerful new channels: Experience League Live: Expand your mobile reach with RCS and WhatsApp in Journey Optimizer  📅 Date: Tuesday, September 30🕘 Time: 9:00 AM PT In this session, you’ll learn how to: Engage customers on WhatsApp, RCS, and with Custom SMS Providers Deliver rich experiences beyond plain text with interactive buttons, carousels, quick replies, and more Understand the key differences and advantages of RCS vs. WhatsApp Set up new channels with API credentials and webhooks Incorporate these channels seamlessly into your omnichannel engagement strategy 💡 Don’t miss this chance to see the latest in personalized mobile experiences and get your questions answered live by our experts! Presenters: Sandra Hausmann – Sr. Technical Marketing Engineer, Digital Experience Travis Jordan – Princip

Its written in Profile extension documentation for Mobile SDK that these attributes are stored client-side. Might these be used by AJO ?https://developer.adobe.com/client-sdks/home/base/profile/api-reference/#updateuserattributes

HI All,I was able to render emoji's in the email using unicode or direct copy paste. But when checking on rendering for different clients. Most of the clients support and I can see the emoji's but few like outlook on specific versions were only rendering gray scale versions of emoji's.Is there a way to render them with colors or since that is out of AJO scope and outlook is the one finally deciding it, It will not render.AI response -Outlook on Windows (Classic): Emojis in subject lines are rendered in grayscale. This is a known limitation. Even if you insert a colorful emoji, it will appear black-and-white in the subject line on WindowsThanks

How do we manage opt-out using AJO (not external opt-out) when there are multiple brands ? The one-click optout or optout using landing page automatically updates the global opt-out - consents.marketing.email.val which will opts out the user from all communication(irrespective of brands). How can we override this to optout out of specific brands ?

Is it something like that possible to sent to email address which is not marked as identity?

Its not possible to change email address in the event journey as I see... Is that right? 

Marketers Need Enriched Data to Personalize Journeys Marketers today aren’t just sending emails—they’re building personalized customer moments. Think about it: A recipe card or setup guide landing right after a purchase, tailored to the exact product in the “Buy” event. A coupon nudging new homeowners or parents to spend more in categories like Garden, Furniture, or Kids. An abandoned cart reminder that doesn’t just say “come back,” but shows the actual items left behind—complete with name, price, and image. For these communications to feel personal and relevant, the content must be fueled by the right data at the right time. Journey authors need reliable, real-time access to product catalogs, instructional content, and transaction details—not just what’s stored in a customer profile. Why Profile-Based Lookups Became an Anti-Pattern Embedding large datasets directly inside customer profiles may seem convenient—but it quickly becomes a scaling bottleneck. Profiles are par

Quick question regarding Wait activity. I asked the AI Assistant but got somewhat conflicting answers.When there is a 3 day Wait activity after an In-app Message action, does the 3 day wait start immediately when the visitor reaches the In-app Message Action step of the Journey or does the wait time only start after the visitor actually triggers the In-app message to be seen? In the example attached, if a visitor get’s to the In-app message activity step of the Journey but never triggers the message, will the Journey end for that profile after 3 days if the visitor never meets the trigger conditions? If the Wait activity is removed altogether, does the Journey end immediately after the visitor reaches the In-app message step or only after triggering the in-app message to display? My assumption here is that the 3-day Wait timer starts upon reaching the In-app message activity step in the Journey and gives the visitor 3 days to trigger the message before the Journey ends. If so

Hi, could enabling the Create New Profiles option explain some of the delays in email sending? I’m currently experiencing delays when sending transactional emails with this setting turned on.

Could you please give an example for Streaming Audience /Batch Audience/Edge Audience how are they categorized while selecting under Audience section of AJO, what are the parameters that are considered to segregate the audience into 3 different types?

Hello, I am trying to use the AI Model method for Ranking my offers in AJO. However, as an OOO functionality it only considers Conversions and Impressions. But we want to also track custom events like No Thanks etc. Below link suggests that we can track Custom Events, but there is no clear way mentioned.Configure events capture | Adobe Experience Platform Looking for some guidance and help on how to track the Custom Events of the client.