Community Ideas Update – Q3 2025

Hey Journey Optimizers! 

We’re excited to roll out our latest Community Ideas Updates—a quarterly roundup that reflects our ongoing commitment to co-innovate with you. Your ideas aren’t just suggestions—they’re directly shaping the evolution of Adobe Journey Optimizer (AJO). Through these updates, we aim to provide clear visibility into how your voice translates into product direction and delivery, and ensure you see the impact of your feedback in action. 

Here’s what’s been happening with your ideas in the 3^rd quarter, i.e., 1^st July – 30^th September’ 25: 

Impact at a Glance 

• 19 ideas submitted by community members 
• 5% features delivered 
• 90% of those ideas are being investigated by the product team

Delivered Ideas – You Asked, We Built It! 

We’re excited to share that the following idea has been addressed and is available in the product. While the functionality already existed, this idea helped spotlight and elevate its value for our community. We’re glad that  Selliers found it useful, and we encourage you all to check it out and see if it helps you too!

• Visualize which folder a Template is stored in – submitted by Selliers

Huge shoutout to Selliers for surfacing this need and inspiring others to explore existing capabilities!

Thank you for helping shape AJO! We love seeing your ideas come to life.  

Under Investigation – Stay Tuned! 

These ideas are currently being investigated. The product team is exploring feasibility, impact, and use cases. If you’ve submitted one of these, keep an eye out! You might hear directly from the team soon. 

• Moving landingpages between Sandboxes – submitted bySelliers
• Batch publishing of Fragments – submitted bySelliers
• Batch deletion of Journeys – submitted bySelliers
• Extent the Opt Out link check in email templates – submitted bySelliers
• Savable filter for Campaign List in Adobe Journey Optimizer - submitted by @hjnjb 
• Custom quality checks while reviewing/finalizing Campaigns  - submitted by @hjnjb 
• Visualize witch folder a Fragment is stored in - submitted bySelliers
• Show the template folder structure when creating emails - submitted bySelliers
• Show the template folder structure when using fragments in emails - submitted bySelliers
• Remember the folder you came from - submitted bySelliers
• Personalization attribute support in Offer custom parameters - submitted by @maurip 
• Coupon Management in AJO - submitted by @montezh2001 
• Adding Audience Lifecycle Status Tracking Fields - submitted by @djtfox 
• Bulk Delete Feature for Journey Overview - submitted by @djtfox 
• Filtering options of the customized email fragments - submitted bySelliers
• Filtering by personal favorites (fragments, templates, audiences, Journeys etc) - submitted bySelliers
• Update email master templates in an always on Journey - submitted bySelliers

Want to help these ideas gain traction? Add your vote or comment to share how it would help your workflows. 

Declined Ideas – Here’s Why 

Some ideas didn’t make it to the roadmap this time. We know this can be disappointing, so we’re sharing brief context to keep things transparent. 

• Use of paragraph tag when pasting text into email fragments – declined because this was found to be outside AJO’s scope and not a product issue. While it won’t be added as a feature now, we appreciate the detailed investigation and encourage sharing any helpful workarounds in the community.

Thank you for sharing these. Even if they weren’t picked up, they help us understand your needs better. 

Top Ideas to Show Love On 

Not every idea is accepted right away, but community support can make all the difference. Here are a few popular requests currently gathering momentum. Drop a comment, add your vote, or share your use case to help them gain visibility with the product team: 

• Savable filter for Campaign List in Adobe Journey Optimizer - Introduce savable filters for campaign lists, allowing users to quickly apply preferred views and set default filters for easier navigation.
• Bulk Delete Feature for Journey Overview - Add the ability to delete multiple journeys at once from the overview page, with safeguards to prevent removing active or published journeys.
• Personalization attribute support in Offer custom parameters - Enable personalization in offer custom attributes by supporting profile data and PQL functions, so offers can include dynamic content without relying on complex code-based logic.  
• Custom quality checks while reviewing/finalizing Campaigns – Allow teams to define custom pre-send checks—such as profanity filters, image size validation, branding compliance, and audience integrity—before campaign approval.
• Coupon Management in AJO - Provide functionality to append unique coupon codes or URLs to individual emails during deployment, ensuring one-to-one mapping and automatic coupon “burn” after use.

Your engagement matters. Let’s keep the momentum going! 

We’ll be back next quarter with more updates. Until then, keep those ideas coming and thank you for being such an incredible part of the AJO Community! 

Together, we’re shaping the future of AJO. 

Got an idea? Post it here!