New Email Deliverability Offerings FAQ
Make no mistake – email is still a primary channel marketers rely on to engage with their customers. Research shows that 41% say it’s very critical—up nearly 30% since 2020. And consumers are just as reliant on email, where they prefer brands to communicate with them via email over other channels. Therefore, it is as important as ever to marketers for emails to make it to the inbox and drive engagement. But this can be a challenge, as 1 in 6 legitimate, permission-based marketing emails aren’t delivered (Validity, State of Email, 2023). To succeed with email marketing, email marketers must address challenges related to planning, infrastructure, and data. To support overcoming these, and other challenges, we are excited to announce the availability of deliverability offerings, Essentials, Enhanced, and Plus. These offerings are designed to give you the ultimate flexibility in choosing which package is the best for you and replace all legacy deliverability packages for Campaign