Adobe Analytics

We are seeing a rise in 'generic android device' within Mobile Device in Analytics.And a decline on knowing the actual device make and model.Have Android devices stopped sharing the info to identify this, like Apple?Or is there some kind of issue.

For example, in 1 visit a user is on homepage (evar 1 = not logged in) then logins then goes to a product page (evar 2 = logged in). I understand if we break down this metric by page url, we'll see that homepage will have 1 not logged in and product page will have 1 value logged in. What is the dedupe value at the top? Will it give attribution to this visitor as logged in or non-logged in?

I need to get the active users per day/month

So I am trying to standardize the way my company is trying to ready ab test results.  The main question I want to know is: Do we read the overall significance OR the % given at the target experience level?  66% or 93% ?

I am really looking forward to the Adobe Analytics Challenge 2025 and noticed that the official calendar has already posted the following dates:Kickoff Call: September 16, 2025Submission Opens: September 16, 2025Submission Deadline: October 7, 2025Champions Announced: October 23, 2025Champions Event: November 10 & November 13, 2025One detail I could not find is when the registration window officially begins. Does anyone have any insight on whether registration has already opened, or when it will be available?

Hi everyone.I have a question about the behaviour or Adobe analytics on a site when the opt out cookie is set. Should the b/ss page load requests be present in the dev network panel? 

I have two segments I need added as a filter: One segment is for App and the other is for Web. These have specific criteria which is why they must be a segment. I would like to add a Filter at the top of my workspace project so that users can switch between the two. I do not want them to have the ability to select both because if they do, the results will be inaccurate.  When I use 'shift' to add a filter, I get multi-select. I can't figure out a way to get Single select.  Anyone able to assist?

Hi All, how can we pass below table data into Adobe analytics in single image beacon. Assuming row count is 20. I am thinking about using list variable, not sure will it work or not.SubjectUT1UT2UT3UT4Sub110203040Sub210203040Sub310203040Sub410203040Sub510203040 

Looking for an Adobe Analytics expert to build advanced measurement solutions and custom reporting dashboards!What we need:Custom Adobe Analytics implementation with advanced eVar/prop configurations and event trackingJavaScript development for custom data layer integration and tag managementAutomated reporting solutions using Adobe Analytics API and Data Warehouse exportsCustom dashboard creation with calculated metrics and advanced segmentation logicRequirements:Strong Adobe Analytics implementation experience with Launch/DTM knowledgeJavaScript programming skills for custom tracking and data collectionExperience with Adobe Analytics API, reporting tools, and workspace customizationKnowledge of digital marketing measurement and conversion tracking methodologiesTimeline: 1-2 days remote collaboration welcomeShare your best Adobe Analytics implementation examples or custom tracking solutions you've built!

Hi all, I have noticed in one of our applications that an eVar does not always show up in our hits during one of our events even though that eVar was persisting properly beforehand, however if I break that event down by that eVar in Adobe I do still see the proper data for it. Does the eVar continue to persist if nothing is written in to replace it even if the space for it is blank in the debugger? For reference, this eVar's expiration is set to Visit otherwise. Thanks! 

I'm attempting to create a value for one of our brands to align with the others, but currently that value isn't coded on this site. The image below is a processing rule with a single if else which seems to be all that you are allowed. Is there a way to make a second if else option, so that I can further clarify information about the app or web visits... or would I need to make multiple processing rules in order to create 3+ values in this evar? It seems to be the case, but wanted to make sure before I created a large amount of unnecessary rules. Thanks!  

Hi Community! Situation: we have a few domains we report on. The domains have links sending users between them that requires being tracked. When I go from google to website X, the referrer field is populated. However when I do the same from site Y to site X it does not show up.  My search shows two typical places where the issues might be originating from:  1) Domain names are different and the internal URL filters are not at play2) The links are not being redirected  We are using icids to capture the data but we want to know why referrer is not working as that is a metric we used in the past. 

I am having a data element which records dimension values for a specific event. To get the total count of the values received for that dimension, I have created a calculated metric (Approx distinct count ( dimension_name )). Although, I can see that I am getting 37 Unique values ( Number of rows in the freeform table) for this dimension, the grand total header row for the freeform table shows that there are only 36 values ( 35 excluding NA values).  

We are observing unexpected and malformed values in the App Advertiser ID within the Adobe Analytics data files associated with the mobile apps report suite. This issue appears to have started on September 17, 2025. It is very odd and I am trying to investigate but it is tough. Can someone please guide me what could be the issue? Is it an Adobe outage issue? Please see attached screenshot. 

Hi all,   does anyone know whether ChatGPT and other AI crawlers are currently already included in the IAB bot list?   We're currently having the IAB bot list feature enabled, and are capturing the user agent of incoming traffic, and as far as I can see there are not "openai" user agents captured https://platform.openai.com/docs/bots/   Just wondering since our business stakeholders would be interested in getting the bot crawler traffic through, and the WAF is already opened up to let that kind of traffic through. Is there actually a way to unblock a certain browser in the Bot rules that may be included in the bot list?

I am trying to insert data in report suit using Bulk Data Insertion API.CSV file content:reportSuiteIDvisitorIDuserAgentPageUrleVar3eVar4prop9timestampbutterflymarketinglimitedbs23-pocfb_campaign_101Mozilla/5.0https://example.com/pageA1Name-A11112025-09-22T11:00:00.000Zapi response: { file_id: 'e188eaa6-7b43-46d8-a97b-bac50d99b48c', visitor_group_id: 'meta_campaigns_1758552430530', size: 198, received_date: 1758552431, rows: 1, invalid_rows: 0, upload_name: 'events.csv.gz', status: 'File received, awaiting processing', status_code: 'UPLOADED', processing_log: 'Processing complete: 1 rows will be submitted. No invalid rows.\n', idempotency_key: 'e188eaa6-7b43-46d8-a97b-bac50d99b48c' }The problem is I see no data inserted into report suit.What could possible gone wrong?Ask me, If you need for information. 

Hello everyone, I understand that issue #202509170072 is a global problem, and Adobe has already reverted the deployment and is currently working on the data cleansing process. I have a few related queries and observations—would appreciate any insights or if anyone else is experiencing similar issues: 1. 'Unknown' Values Before 17th September:I am seeing 'Unknown' values for some dimensions even for dates prior to September 17th. For example, when I run a report for September 1st, I still see 'Unknown' values. Is anyone else noticing this? I’m curious how this is affecting older (hit-level) data, especially since the expiry is set to Hit level.Additionally, for some dimensions, I continue to see a few 'Unknown' values even after the rollback on September 18th.2. Understanding the Impact:Is there any way to better understand the overall impact? I realize the issue is somewhat random, but if anyone has found a method to assess the impact, please share. We us

Adobe has stated that since the latest code was rolled back we should prevent further unexpected values. That doesn't seem to be the case.One issue we don't recall seeing prior is that some marketing channel values are returning numerous rows as "Unknown" though once you search for any variation of the characters in "unknown" nothing shows up.  Any other issues you're seeing out there with data we might need to take into account?(And we already working with Adobe support directly, but just wanted to understand what we might want to be aware of until this is fully resolved)

Hello, We have set up Adobe Analytics with Activity Map through Adobe Launch and overriding the Activity Map region using the following:I found the above code example from ActivityMap.region | Adobe Analytics and it works as expected for most of the links on our website. However, for some links/buttons, the value of clickedElement appears to be 0 instead of the actual HTML DOM element object. Screenshot: Please help me understand what the reason could be. Any help would be highly appreciated. Regards,Saif 

We're wading into the waters of navigating GDPR and CCPA. We use Marketo forms on our site. My understanding, and this may be wrong, is that if the Marketo Munchkin code is not served then the forms will not submit data. If that is the case how are folks handling this?

In a segment I created there is a section called Attribution Model that allows me to select Repeating (default), Instance, and Non-Repeating Instance.  Please explain what each means and provide a simple example.