Hi Harriet,
I couldn't agree with you more. User adoption is such a critical part of any technology solution and is quite often overlooked or underestimated. To truly realise the value of any technology, your users have to want to use it and see the benefit. Talking to your users regularly about their wants, needs and most importantly their pain points is the best way to drive continual improvement of the system and increased adoption.
A question I always like to ask is: 'If you could change one thing about Workfront, what would it be?'. Normally you'll get an 'I wish I could do this' or a 'I wish I could see that' type response and more often than not this surfaces either a training need that the user didn't know they had (and might get missed by asking them what training they want) , or highlights a simple configuration update / custom data requirement.
Best Regards,
Rich.