The question of how to show the label vs the value in a dropdown has come to me several times in the past week so I thought I should share.
Normally when you select this field in a report you will always see the labels. To instead show values you need a little text mode.
If you select your US State column in standard mode and convert to text mode you will see the following text. I've added US State Label to clarify my view. This would be blank when you convert.
displayname=US State Label
linkedname=direct
namekey=US State
querysort=DE:US State
textmode=true
valuefield=US State
valueformat=customDataLabelsAsString
To instead show the label you want to use the following:
displayname=US State Value
textmode=true
valueexpression={DE:US State}
valueformat=HTML
Note that having columns that share the same namekey can cause strange behavior, so I removed the unnessary lines.
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