We implemented Workfront in 2017. When we launched we set up a user group of champions and met with them every couple of weeks. The hope was to have a user from each department participate as an engaged advocate for Workfront who could take tips and tricks back to their respective teams and generate enthusiasm for the tool. Sadly, what occurred was users came with lists of complaints/concerns from their department (mostly related to other teams) and it devolved into an unproductive meeting.
4 years post-implementation, we have begun migrating users to the new experience. The response has been positive. We started with a pilot group with the hope that these users would sell the new interface to their teammates. We are again looking to create an internal Workfront user forum. One where users feel greater ownership of the tool and processes built within our WF instance.
Would love to get feedback/guidance from this community:
- Could anyone share their experience generating strong engagement among the users you support? How did you approach this challenge? Do you have any tips for more robust engagement?
- Can anyone offer use cases or can recommend anyone who have had success in this area of user engagement?
Many thanks in advance!
Alyssa Morin
Fidelity Investments: FI Marketing
