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[Summit Discussion Thread] More of What Matters. Mapping the Journey to Personalization [S714]
Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!
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Session Details
In 2021, Grand Design RV kicked off its journey toward digital transformation with Adobe Workfront and Adobe Experience Manager, with the destination being real-time personalization. Their priority is to connect with the customer throughout the entire experience, both in person and online, and they're using nearly the entire Adobe Experience Cloud suite to do this. The company's goal is to make all its customers and business partners feel connected with Grand Design no matter where they are in their outdoor journey.
Learn how to:
- Use Adobe Experience Platform to personalize the customer journey across all touchpoints and seamlessly integrate Adobe Commerce and Experience together using CIF
- Use Experience Manager as a centralized content hub for commerce, websites, and native mobile apps
- Engage B2C and B2B consumers with personalized experiences on a single platform to enhance brand connection
Session Schedule
Wednesday, Mar 22, 2:30 PM - 3:30 PM PDT
Speaker(s)
Lauren McCumber - Director, Solutions Consultant, Rightpoint
Tom Holt - Sr. Marketing Operations Manager, GDRV
Product(s)
Adobe Analytics, Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Experience Cloud, Adobe Commerce, Adobe Workfront, Adobe Real-Time CDP, Adobe Real-Time CDP Connections, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer
Full Schedule
