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[Summit Discussion Thread] Content Velocity [S708]

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Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!

 

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Session Details

Today, consumers are inundated with content. To overcome information overload, marketers must ensure the right audiences and see the right content at the right time via their preferred channels. Marketers need a content supply chain transformation – and Accenture is leveraging best practices from its own massive marketing transformation to lead the way. To help its clients guarantee the biggest ROI while focusing those investments on marketing aligned to their business priorities, Hear from Accenture’s Emma McGuigan and Penelope Prett on how they developed a modular, Adobe-enabled, end-to-end approach to content production that saves time and money, freeing creatives to focus on doing what they do best.

Find out how to:

  • Use real-time data to create impactful, effective marketing campaigns
  • Unlock operational efficiencies through greater automation
  • Scale your transformation

 

 

Session Schedule

Wednesday, Mar 22, 2:30 PM - 3:30 PM PDT

 

Speaker(s)

 

Penelope Prett - CIO, Accenture

Emma McGuigan - Global Lead Enterprise & Industry Technologies Services, Accenture

Elise Cornille - Managing Senior Director, Accenture

 

Product(s)

Adobe Analytics, Adobe Experience Manager, Adobe Workfront, Adobe Experience Manager Sites, Adobe Experience Manager Assets

 

Full Schedule

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Don't forget to register yourself for this session using the registration link shared above. 

 
 
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