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[Summit Discussion Thread] Accelerate Campaign Creation with Marketo Engage & Workfront [S213]
Use this thread to discuss any questions or comment you may have before, during, or after the Summit session!
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Session Details
The need to develop and deliver campaigns faster is increasing at a pace that is only matched by the level of complexity to execute them flawlessly across channels. Leading marketing teams, including Commvault & Adobe, have optimized the campaign creation process to improve agility and deliver huge efficiency gains while increasing ROI, performance and employee satisfaction. Learn how Marketo Engage & Workfront together streamlined and automated the campaign creation and execution process at Commvault, producing impressive results: Reduced time needed to build a campaign by 78%; Scaled customer engagement to run 200+ programs/month with COE; Accurately measured attribution across touchpoints to optimize marketing spend.
Learn:
- How the most innovative marketing teams are rethinking the campaign execution process
- A blueprint for mapping processes between Workfront & Marketo Engage
- Real results from Commvault & Adobe case studies
Session Schedule
Thursday, Mar 23, 11:00 AM - 12:00 PM PDT
Speaker(s)
Niranjan Kumbi - Director of Product Management, Adobe Marketo Engage, Adobe
Dylan Vargas - Manager, Marketing Operations, Commvault
Julia Hoover - Digital Experience Specialist, Commvault
Sivaraman Mani - Sr. Marketing Technology Specialist, Commvault
Product(s)
Adobe Workfront, Adobe Marketo Engage
Full Schedule
