Webinar | Learn From Your Peers: Articulating Impact - How to Measure and Share Workfront Value (Feb 26, 2025)

[KristinFarwell]

How do you define and communicate value when “value” is often subjective? 

Last fall, my team interviewed Workfront customers to learn how they define value, and while there are some unique challenges, there are a surprising number of trends and commonalities. 

In this on-demand webinar, originally presented on February 26, 2025, James Hill, Vice President, Operational Excellence at Synchrony (@JamesHill_ATL), Ellen Saltmarsh, Vice President and Change Management Leader at Synchrony, and Daniel Clarke (@DanielClarke), a Senior Workfront Consultant at EMMsphere, will discuss how they’ve successfully tackled this challenge.  

Together they’ll share:  

• Their experience in identifying and articulating their “why” for adopting Workfront 
• How they’ve defined measurable outcomes like time and cost savings, and communicated those success stories to stakeholders 
• Actionable insights and best practices to drive growth, scale, and buy-in 
• A step-by-step playbook for defining, measuring and communicating value 

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This webinar is now available on-demand. You can view the recording here and a copy of the slides is attached.

If you’d like to download the step-by-step playbook shared in the webinar, you can find it in the Perspectives area on Experience League: Strategic Success Guide: Value Realization for Adobe Workfront. 

[KristinFarwell]

Bumping this back up in case you missed it! We have 3 customers who will be sharing examples of how they are measuring and communicating the value of the work their teams are doing. They'll share how they communicate up to leadership, to other teams and to their users - as you can imagine, these are very different messages. Hope you can join us! If you can't, I encourage you to register anyway and we'll send you a copy of the recording after. 

[JamesHill_ATL]

@KristinFarwell 
Thanks Kristin for the invitation and opportunity to speak. What a great discussion!

Can you confirm back how participants can access the Playbook we discussed on the call?

JH

[KristinFarwell]

Such a great event. Thanks again for participating. And yes! I've gone ahead and linked the on-demand recording, a PDF of the slides and a link to the Value Realization Playbook in the main post above.