You can use the Target API to create activities Target API v1.0 Your developers could build a process that sets of this api and creates the campaign.

This is a classic clickTracking problem. The page is being forwarded on too quickly for the response to be sent out. The browser can't send it out in time and aborts it. I bet you see this being pretty sporadic depending on how quick the next page is loading. I've used a delay anchor with the clickTracking. Try something like this$('element').click(function (e) { e.preventDefault(); var goingHere = this.getAttribute("href"); /// track events adobe.target.trackEvent({"mbox": "clicked-cta","params": { "param1": "value1"}}); setTimeout(function(){ window.location = goingHere; },500); }); This is using JQuery. Your developers may not use JQuery so they'd have to do something with Javascript. I hope this helps. Let me know if you have any questions. Russ

You can totally use it without having Recommendations. It is an out of the box feature of Target Standard. If you aren't seeing what you'd expect for "Category Affinity" targeting check out this doc on how it populates Category Affinity I've used it on all types of mboxes from global, regional, and raw boxes and it has worked as I've expected. The algorthm that it uses to define favorite can be confusing, so if it isn't making sense you could reach out to CC.