Hi Suzanne,All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.If there are some value tracked parameters that you want to track for the adcopies...

Hi Parth,Transaction typically refers to generation of revenue, Not Every Conversion will have a transaction value. For instance in Service sector industries conversion like sign up etc do not have a revenue value attached and hence would not have a transaction value. On the other hand, retail indus...

Hi Sushant,I assume you are referring to Marketplace ads as Facebook ads, if yes there are many differences between market place ads and Facebook Exchange ads. The major one being the different buying methods. Marketplace ads are bought on CPC basis by the advertisers whereas Exchange ads can be bou...

Hi Suzanne,Data is refreshed twice a day ( at Bid Cycles). But it is always recommended to pull data till yesterday for accurate results.RegardsRitika

Hi Suzanne,Yes you can change number of factors in simulations like spend levels, number of steps, step size etc inorder to best maximize ROI. RegardsRitika

Hi Sushant,Keywords limit in AMO are same as that of Adwords. Adwords limits are given below :Campaign : 10,000 per accountAdgroups : 20,000 Adgroups per campaignKeywords : 5000 Keywords per adgroup.RegardsRitika

Hi Sushant,Dynamic Search ads are those ads which target searched based on the content of given Landing page. We generally write the ad text for these ads and headlines are dynamically created.Also, these ads are a great help when advertising for multiple products since for each new product added yo...

Hi Suzzane,You can pull an assist report which will tell you What keywords assisted other for a conversion. In terms of events on website leading to a conversion AMO would not be able to help.RegardsRitika

Hi Akanksha,Are you from Adobe ? Do you have access to AMO ?RegardsRitika

Hi Ishita,The Budgets are managed at portfoliuo level in AMO, you can also give campaign Budgets by defining Campaign Caps.Hope this answers.RegardsRitika