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ritikam90154231
ritikam90154231
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Re: Tracking unpublished ads - Adobe Advertising Cloud 24-08-2016
Hi Dhanya,All Facebook ads, be it published or unpublished can be tracked through AMO's pixel based conversion tracking.This would mean adding click tracking code of Media optimizer to Ad's destination URL along with Conversion Tracking code being placed on Relevant landing pages.Hope that Helps!RegardsRitika

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Re: Geo Optimization - Adobe Advertising Cloud 24-08-2016
Hi Ishita,Yes it is possible to to target different geographical locations for search in AMO. You can exclude location which you think would not generate revenue or as an advertiser you don't offer services in that location.It is very helpful feature since we can go to the level of radius targeting and avoid spending in irrelevant locations.Hope this answers your Question!RegardsRitika

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Re: Report Gadgets - Adobe Advertising Cloud 23-08-2016
Hi Dhanya,All these are different types of graphical Representations for different metrics, for instance Portfolio treemap represents 2 metrics for all portfolio groups during a specified date range.Movers and Shakers represent absolute variance or rate of change of a metric for a single entity in the advised date range.Geo chart shows 2 metrics for a specified sate range by country for all campaigns.Channel Attribution shows conversion attribution to different marketing channels for a transacti...

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Re: Tools to Create and Decode Tracking URLs - Adobe Advertising Cloud 23-08-2016
Hi Akanksha,can you please elaborate the question, are you talking about Conversion tags or some other tracking ?RegardsRitika

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Re: Trackable ad types in Google Adwords - Adobe Advertising Cloud 22-08-2016
Hi Suzanne,All types of Ads are supported in AMO namely : Text ads, GDN Ads, Shopping ads etc. In terms of events we can track clicks or interactions for ads. Also, Conversions can be easily attributed to the adcopies.If there are some value tracked parameters that you want to track for the adcopies, we may then use Custom parameters aswell. Hope this helps!RegardsRitika

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Re: Transaction Vs Conversion - Adobe Advertising Cloud 20-08-2016
Hi Parth,Transaction typically refers to generation of revenue, Not Every Conversion will have a transaction value. For instance in Service sector industries conversion like sign up etc do not have a revenue value attached and hence would not have a transaction value. On the other hand, retail industry would generally have a transaction value attached with every conversion (Product sold). Hope this Helps!RegardsRitika

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Re: Facebook Ads Vs Exchange - Adobe Advertising Cloud 19-08-2016
Hi Sushant,I assume you are referring to Marketplace ads as Facebook ads, if yes there are many differences between market place ads and Facebook Exchange ads. The major one being the different buying methods. Marketplace ads are bought on CPC basis by the advertisers whereas Exchange ads can be bought through DSP's who have tied up with Facebook exchange.Another major difference between both types of ads is the intent of the advertisers, Market place ads work on the Social intent which means as...

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Re: Data Refresh Rate - Adobe Advertising Cloud 19-08-2016
Hi Suzanne,Data is refreshed twice a day ( at Bid Cycles). But it is always recommended to pull data till yesterday for accurate results.RegardsRitika

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Re: How to do a simulation? - Adobe Advertising Cloud 19-08-2016
Hi Suzanne,Yes you can change number of factors in simulations like spend levels, number of steps, step size etc inorder to best maximize ROI. RegardsRitika

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Re: Keyword Limit? - Adobe Advertising Cloud 16-08-2016
Hi Sushant,Keywords limit in AMO are same as that of Adwords. Adwords limits are given below :Campaign : 10,000 per accountAdgroups : 20,000 Adgroups per campaignKeywords : 5000 Keywords per adgroup.RegardsRitika

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