Hi Suzanne,All types of Ads are supported in AMO namely : Text ads, GDN
Ads, Shopping ads etc. In terms of events we can track clicks or
interactions for ads. Also, Conversions can be easily attributed to the
adcopies.If there are some value tracked parameters that you want to
track for the adcopies, we may then use Custom parameters aswell. Hope
this helps!RegardsRitika