By Ritika Mahajan, AMO - Consultant, AdobeAMO: Conversion Tracking In today’s dynamic digital marketing space, it is very crucial to track the conversion, this helps us to quantify our marketing efforts into Return on Investment (ROI). Industries which do not track conversion assume that if the sale...

By Ritika Mahajan, AMO - Consultant, AdobeAMO : The Digital MarketerWhat Does Digital Marketer Do? Often we come across this question, a simple answer to the question is“A Digital Marketer prepares a plan based on the business objective, execute it and then analyze the Performance”.However, it’s def...