By Ritika Mahajan, AMO - Consultant, AdobeAMO: Conversion Tracking In
today’s dynamic digital marketing space, it is very crucial to track the
conversion, this helps us to quantify our marketing efforts into Return
on Investment (ROI). Industries which do not track conversion assume
that if the sales increase during the run time of the ad copies it is
due to the ad copies however there is no data to back this assumption
and it may or may not be the case. An intelligent marketer would always
setu...