Hi,Is there any particular reason why people are more interested to move away from Adobe analytics to GA 360? Is is because GA 360 comes as a packages(Analytics 360,Tag Manager 360, Google Optimize 360, Attribution, Google Data Studio) or cost effective? Anyone else experience this? or any thoughtst...

Hi,I'm new to Adobe Target. just trying to understand global mbox parameter usage. Is there any use cases/example to understand better on why we should use global mbox.thanks,Muthu