Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the trackin...

Hi Ishitaa,What type of account are you setting up? Google, Bing? The tracking setup is done in the account setup when you link your search engine (SE) accounts in AMO.Let me know if I can help!Josh

Hi Suzanne,I'm an Account Manager that helps support clients every day. It depends on the service level you choose with your contract and the amount of support you need, Adobe offers all sorts of levels of service to make sure you have the support you need.Josh

Hi Ishitaa,Yes they are integrated. One of the best features and reasons to integrate I've seen is accounting for page metrics (such as time on site, page views, etc) in your optimization process. You can also report out of Adobe Analytics (AA) or from Adobe Media Optimizer (AMO).If you have specifi...

I use a chrome plugin called SEO Site Tools that I like. It's a very basic tool but gives you some quick insight into what you can improve SEO wise. If you are looking for something more in depth, I would consider an SEO company, or a few other tools. Depending on what you are trying to do, let me k...

AkankshaG,I was in your position years ago. I even used to use bid rules (created logic) to help with my bidding. I've worked on AMO now for 3 years and have been so impressed with how much time it takes off my hands from bidding. It is also able to do a much better job a bidding decisions than I wa...

Hi dvenkate,What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, bu...

Hi suzanne14995!A few of the things that I have done that have helped conversion rates are the following:- Implement sound account structure- Raw search query mining for positive and negative KWs- Ad copy testing- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolio...

Hi suzanne14995!AMO supports search marketing campaigns for a variety of engines, including Google, Bing, Yahoo, Gemini, Baidu, Yahoo JP, as well as a few more less known engines. AMO allows you to have one place to go to see all of the data associated with your search campaigns, as well as report o...

Hi dvenkate!Can you give me a bit more information the purpose for generating you click tracking URL? If you are adding new KWs or trying to ensure that tracking is applied to objects, the easiest way is through a bulksheet. Google of course now uses a tracking template, and you will want to ensure ...