Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what question...

I use a chrome plugin called SEO Site Tools that I like. It's a very basic tool but gives you some quick insight into what you can improve SEO wise. If you are looking for something more in depth, I would consider an SEO company, or a few other tools. Depending on what you are trying to do, let me know and I can make some recommendations.Josh

Hi dvenkate,What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_...

Hi suzanne14995!A few of the things that I have done that have helped conversion rates are the following:- Implement sound account structure- Raw search query mining for positive and negative KWs- Ad copy testing- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios Let me know if you have any specific questions!Josh

Hi suzanne14995!AMO supports search marketing campaigns for a variety of engines, including Google, Bing, Yahoo, Gemini, Baidu, Yahoo JP, as well as a few more less known engines. AMO allows you to have one place to go to see all of the data associated with your search campaigns, as well as report off the data. AMO also has advanced bidding algorithms that optimize for the search campaigns that are producing the most revenue for your company. I work with companies every day helping them maximize...