Hello jorisdebeer,The conversion metric you have in AMO should already
be available in Analytics. Is the AMO Order metric you reference from
your analytics integration or a separate AMO pixel conversion event?If
you give me your AMO user ID I can look into your specific integration a
bit more thoroughly to help you out. Also, any additional information
into what you are trying to do may help me help you resolve the
issue.Thanks,Josh
Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search
Engine ads like Google or Bing, the URL of the ad is wrapped by a
tracking URL (pixel.everestech.net....more parameters). When the
searcher clicks on the ad, the user is first directed to Adobe servers
where we gather all the tracking information and then the user is sent
to the advertisers site.I can definitely supply more detailed and
technical information, and speak as deeply as you like on this. Just let
me know what question...
Hi Ishitaa,What type of account are you setting up? Google, Bing? The
tracking setup is done in the account setup when you link your search
engine (SE) accounts in AMO.Let me know if I can help!Josh
Hi Suzanne,I'm an Account Manager that helps support clients every day.
It depends on the service level you choose with your contract and the
amount of support you need, Adobe offers all sorts of levels of service
to make sure you have the support you need.Josh
Hi Ishitaa,Yes they are integrated. One of the best features and reasons
to integrate I've seen is accounting for page metrics (such as time on
site, page views, etc) in your optimization process. You can also report
out of Adobe Analytics (AA) or from Adobe Media Optimizer (AMO).If you
have specific features you are curious about, let me know!Josh
I use a chrome plugin called SEO Site Tools that I like. It's a very
basic tool but gives you some quick insight into what you can improve
SEO wise. If you are looking for something more in depth, I would
consider an SEO company, or a few other tools. Depending on what you are
trying to do, let me know and I can make some recommendations.Josh
AkankshaG,I was in your position years ago. I even used to use bid rules
(created logic) to help with my bidding. I've worked on AMO now for 3
years and have been so impressed with how much time it takes off my
hands from bidding. It is also able to do a much better job a bidding
decisions than I was, and now with how segmented data is (mobile,
audience, geo, etc) there is even MORE to think about. If you're looking
to improve your bidding, definitely check out AMO.Josh
Hi dvenkate,What budget you choose for your DSA campaigns is going to be
something you'll have to figure out. I have seen that DSA's typically
have a much lower reach, especially at first, so starting with a lower
budget than your normal campaigns would be fine. You'll have to do trial
and error, but I would think 10-20% of your main campaigns is a good
place to start. Are you using AMO, integrated with Adobe Analytics? If
so, you may want to talk to your Account Manager about the server side
s_...
Hi suzanne14995!A few of the things that I have done that have helped
conversion rates are the following:- Implement sound account structure-
Raw search query mining for positive and negative KWs- Ad copy testing-
Utilize AMO bidding, with campaign adjust features, MBA adjustment, and
RLSA portfolios Let me know if you have any specific questions!Josh
Hi suzanne14995!AMO supports search marketing campaigns for a variety of
engines, including Google, Bing, Yahoo, Gemini, Baidu, Yahoo JP, as well
as a few more less known engines. AMO allows you to have one place to go
to see all of the data associated with your search campaigns, as well as
report off the data. AMO also has advanced bidding algorithms that
optimize for the search campaigns that are producing the most revenue
for your company. I work with companies every day helping them maximize...
Hi dvenkate!Can you give me a bit more information the purpose for
generating you click tracking URL? If you are adding new KWs or trying
to ensure that tracking is applied to objects, the easiest way is
through a bulksheet. Google of course now uses a tracking template, and
you will want to ensure that the tracking template is set up, which will
apply the AMO tracking to all objects beneath it.Also, is there a reason
for your auto-upload sync button being turned off.I look forward to
assisting!...
Hello everyone! Happy to be here! My name is Josh Kelson and I am a
consultant/Account Manager on Media Optimizer. I have been with Adobe 5
years and have experience with search, display, and some social. I have
also built many dashboards utilizing Spreadsheet Feeds as well as Report
Builder. I have experience also working in Adobe Analytics. I look
forward to participating more in the community and lending a hand where
I can.In my free time I am an avid outdoorsman, and enjoy alpine skiing,
roc...
