Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what question...

I use a chrome plugin called SEO Site Tools that I like. It's a very basic tool but gives you some quick insight into what you can improve SEO wise. If you are looking for something more in depth, I would consider an SEO company, or a few other tools. Depending on what you are trying to do, let me know and I can make some recommendations.Josh

Hi dvenkate,What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_...