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jkelson44
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Joined the community 15-11-2010 9:15:00 PM
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Re: Introduce Yourself!
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jkelson44
- Adobe Advertising Cloud
Welcome, Stang. I look forward to interacting with any questions you may have.Josh

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Re: How to recreate the AMO Order (CT+VT) metric in Analytics?
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jkelson44
- Adobe Advertising Cloud
Hello jorisdebeer,The conversion metric you have in AMO should already be available in Analytics. Is the AMO Order metric you reference from your analytics integration or a separate AMO pixel conversion event?If you give me your AMO user ID I can look into your specific integration a bit more thoroughly to help you out. Also, any additional information into what you are trying to do may help me help you resolve the issue.Thanks,Josh

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jkelson44
- Adobe Advertising Cloud
Haha, finally!! 🙂 

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Re: Tracking Clicks on Ads?
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jkelson44
- Adobe Advertising Cloud
Hi Sushant,AMO tracks clicks by using a tracking pixel. For Search Engine ads like Google or Bing, the URL of the ad is wrapped by a tracking URL (pixel.everestech.net....more parameters). When the searcher clicks on the ad, the user is first directed to Adobe servers where we gather all the tracking information and then the user is sent to the advertisers site.I can definitely supply more detailed and technical information, and speak as deeply as you like on this. Just let me know what question...

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Re: Need help in validating click tracking?
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jkelson44
- Adobe Advertising Cloud
Hi Ishitaa,What type of account are you setting up? Google, Bing? The tracking setup is done in the account setup when you link your search engine (SE) accounts in AMO.Let me know if I can help!Josh

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Re: Getting started with AMO
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jkelson44
- Adobe Advertising Cloud
Hi Suzanne,I'm an Account Manager that helps support clients every day. It depends on the service level you choose with your contract and the amount of support you need, Adobe offers all sorts of levels of service to make sure you have the support you need.Josh

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Re: Analytics Integration with AMO
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jkelson44
- Adobe Advertising Cloud
Hi Ishitaa,Yes they are integrated. One of the best features and reasons to integrate I've seen is accounting for page metrics (such as time on site, page views, etc) in your optimization process. You can also report out of Adobe Analytics (AA) or from Adobe Media Optimizer (AMO).If you have specific features you are curious about, let me know!Josh

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Re: SEO analytics
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jkelson44
- Adobe Advertising Cloud
I use a chrome plugin called SEO Site Tools that I like. It's a very basic tool but gives you some quick insight into what you can improve SEO wise. If you are looking for something more in depth, I would consider an SEO company, or a few other tools. Depending on what you are trying to do, let me know and I can make some recommendations.Josh

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Re: How AMO assist in decision making
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jkelson44
- Adobe Advertising Cloud
AkankshaG,I was in your position years ago. I even used to use bid rules (created logic) to help with my bidding. I've worked on AMO now for 3 years and have been so impressed with how much time it takes off my hands from bidding. It is also able to do a much better job a bidding decisions than I was, and now with how segmented data is (mobile, audience, geo, etc) there is even MORE to think about. If you're looking to improve your bidding, definitely check out AMO.Josh

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Re: Dynamic search Campaign
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jkelson44
- Adobe Advertising Cloud
Hi dvenkate,What budget you choose for your DSA campaigns is going to be something you'll have to figure out. I have seen that DSA's typically have a much lower reach, especially at first, so starting with a lower budget than your normal campaigns would be fine. You'll have to do trial and error, but I would think 10-20% of your main campaigns is a good place to start. Are you using AMO, integrated with Adobe Analytics? If so, you may want to talk to your Account Manager about the server side s_...

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Re: Improve Conversion Rates
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jkelson44
- Adobe Advertising Cloud
Hi suzanne14995!A few of the things that I have done that have helped conversion rates are the following:- Implement sound account structure- Raw search query mining for positive and negative KWs- Ad copy testing- Utilize AMO bidding, with campaign adjust features, MBA adjustment, and RLSA portfolios Let me know if you have any specific questions!Josh

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Re: Search Marketing via AMO
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jkelson44
- Adobe Advertising Cloud
Hi suzanne14995!AMO supports search marketing campaigns for a variety of engines, including Google, Bing, Yahoo, Gemini, Baidu, Yahoo JP, as well as a few more less known engines. AMO allows you to have one place to go to see all of the data associated with your search campaigns, as well as report off the data. AMO also has advanced bidding algorithms that optimize for the search campaigns that are producing the most revenue for your company. I work with companies every day helping them maximize...

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Re: Tracking URL’s
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jkelson44
- Adobe Advertising Cloud
Hi dvenkate!Can you give me a bit more information the purpose for generating you click tracking URL? If you are adding new KWs or trying to ensure that tracking is applied to objects, the easiest way is through a bulksheet. Google of course now uses a tracking template, and you will want to ensure that the tracking template is set up, which will apply the AMO tracking to all objects beneath it.Also, is there a reason for your auto-upload sync button being turned off.I look forward to assisting!...

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jkelson44
- Adobe Advertising Cloud
Hello everyone! Happy to be here! My name is Josh Kelson and I am a consultant/Account Manager on Media Optimizer. I have been with Adobe 5 years and have experience with search, display, and some social. I have also built many dashboards utilizing Spreadsheet Feeds as well as Report Builder. I have experience also working in Adobe Analytics. I look forward to participating more in the community and lending a hand where I can.In my free time I am an avid outdoorsman, and enjoy alpine skiing, roc...

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