RTCDP’s May Release saw the GA (Generally Availability) of Pseudonymous profile data expiry which and complementary to the granular ‘dataset-level’ event expiration strategy discussed in our earlier blog. This feature, once enabled, will remove stale pseudonymous profiles from your Experience Platfo...

Managing your behavioral data using expiration-rules is critical in ensuring compliance within your license entitlements and to prevent being obsolete for your use cases.  This blog shows how to achieve different expiry duration based on eventType in a WebSDK implementation using two DataStream poin...

In our last blog post, we talked about segmentation and have covered a few of the segmentation nuances in AEP (Adobe Experience Platform). Let’s take it one step further and take a deeper look into how you can activate these profile segments or events through destinations. Destinations might be a co...