Now that a working integration between Adobe Analytics and AAM is live
(Marketing Cloud Help ), We need the ability to further classify the
segments that are available within Adobe Analytics As of now you just
get the ID and the name of each segment. Example of needed segmentation.
Segment type (Demo,Behavioral,Modeled), Segment Source (1st Party, 3rd
Party, CMS, etc), It will aid users in getting to the segments that are
interested in faster.
More details:Issues:Different users have created the same exact Segment
criteria (Continuer + Rule Builder Logic (where+evaluation logic+value)
but save the Segment with a different name.Different users have created
a Segment with completely different Segment criteria but save the
Segment with the same name as other segments that are available to the
user via shared segments, predefined, whatever.Impact:Duplication of
segmentsSegment organization issues/ clutter / messMis-use of segments
as a re...
If you have more than one person creating segments chances are there is
some duplication and/or label collisions Either the same exact segment
is labeled differently, or different segments are labeled the same. What
would be great is that when someone is trying to save a segment, and a
query is performed to see if that criteria already exists to allow a
user to copy their own instance of it, or use the shared one.
Alternatively provide admin's the ability to find duplicates and remove
A classic direct marketing analysis is cohorting. That is the timing of
response, and grouping people (cookies in this case). Once example would
be visitors that visit 10 times in a month. Or people that have visited
10 consecutive days. Time is the dimension. I know you can to this
segmentation in Insight. But would like to have the capability in
Discover. I have already provided Tim the mock up of what it would look
like (and thought I had already posted it here).