** Spoiler Alert: Please ignore this if you haven't yet taken the Practice Exam."Hi @Jennifer_Dungan, Hope this note finds you well I just took the practice exam and had a question about one of the questions.  I'm not sure why props are different from eVars here, except for that they aren't persist...

**Spoiler Alert: I reference a question from the practice exam here. If you haven't yet taken it and don't want to preview a potential answer, please do not read this post." Hi Tanu, I just came across a question from the practice exam that threw me off a little as well (with regards to exclusion). ...

C. Cohort Analysis -- for e.g. you can create cohorts of customers who made a purchase after they clicked through from paid search and compare them with customers who made a purchase after clicking through from a social media post. The comparison could allow for an understanding which channels are m...

Awesome! Thanks Jennifer! Great to hear.

My name is Diana Choksey, and I am based in Seattle, Washington. Currently, I work as an independent marketing consultant, specializing in leveraging data and research to create and execute effective marketing strategies for small businesses. My journey in marketing, technology, and analytics spans ...

Thanks so much for sharing this -- very helpful indeed!  Do you know if the Sandbox version of AA will have access to the report builder? 

It sounds like Report Builder is extremely pertinent, especially for connecting data from other sources. I'd be interested in a short review of the tool for sure! Thanks for offering

Thanks Jennifer and thanks Tanu for bringing this up. I too had the same question about how deep we should be going into the hyperlinks and materials. It's a relief to know that Anomaly Detection questions will be fairly at a high level. On a related note, regarding the materials, do you think the L...

Hi @skatofiabah, Props are typically used for pathing and counting specific values as they occur. Props expire at the end of the page view. They don't persist beyond the page view.For props, an instance is counted every time the prop is set on a page view. Occurrences are to the total number of serv...

Thanks @Jennifer_Dungan I’ve sent you and @bjoern__koth PMs separately to try and coordinate. For some reason, the email system didn't let me send a group email so i could include both of you on the same thread. Looking forward to gwtting together! Thanks so much!!!