Thanks. We would be buying directly from Adobe and Adobe is the one pushing the partner implementation. Probably as insurance that whoever they sell to is successful and won't complain about the tool.

Thanks for the thorough response. I tend to lean that way too but was wondering if I might be missing anything. "and the "partner" was mandatory" This was my experience too but there are 'partners' that will sell you just the license although they push their services pretty heavily. Napkyn is one su...

Thanks for the feedback. I was aware that the partner pricing is separate from the licencing. Sorry if I didn't word that correctly. In case of GA4 260 the license is $50K (depending on traffic) and the partners I spoke with were charging between $40-$70K for that implementation. I imagine AA is goi...

Part of the quoting process with Adobe they strongly suggest we work with an implementation partner. How necessary is that? What do we gain by working with an implementation partner? I don't have pricing yet, but if it is anything like the pricing I've seen from Google partners to implement GA4 360 ...

Thanks. This is helpful. 

Thanks for the response. I had thought about implementing in parallel but was a bit concerned what that would add to page speed. Do you find one faster than the other?    I was also considering that if Adobe was on-boarded and a few years down the road it was decided that the tool  was more than nee...

We are looking at possibly bring on Adobe Analytics. I am trying to understand how difficult it is to implement. I've been experienced with setting up several sites with Google Analytics(UA and GA4) using Google Tag Manager. Is setting up Adobe Analytics that much more complicated? Can I leverage wh...