This would be for setting up the account and location for classification files.

Adobe's set up seems to be fairly straight forward but where can I find information to set up Azure? I am told, by our Azure team, that the links in the Adobe documentation to the Azure help files are not helpful.

I've looked through documentation and all I can find are the authentication options Adobe Analytics has for importing classification files. Are there specific platforms that are recommended? For example You can pull in data from Azure and use RBAC or SAS as authentication methods but can you import ...

I'm still very new to Adobe Analytics so please forgive me if this is worded incorrectly. We want to import data for classifications and for offline sales data. Can we use Azure Blob?

Did you do any cost comparison for in-house vs 3rd party? I haven't seen any numbers from the partner Adobe arranged for us to meet with but I suspect Adobe's pricing is going to be higher.

It used to be that way. You would buy 360 for $150K. This included GA 360, GTM, and the rest of the marketing platform. Now you can buy just GA4 360 for $50K. 

Fair enough. I guess this also boils down to whether leadership has confidence in their internal resources to make the transition or are motivated to save money wherever they can. So many variables for sure but I am pretty confident it can be done. My last experience with a partner was sub par and t...

At least you can buy GA4 360 only. Before you had to buy the whole suite for $150K. That was an instant 'remove from shortlist' the last time the looked for a new analytics product. Who wants to pay for tools you aren't planning to use?

Thanks. We would be buying directly from Adobe and Adobe is the one pushing the partner implementation. Probably as insurance that whoever they sell to is successful and won't complain about the tool.

Thanks for the thorough response. I tend to lean that way too but was wondering if I might be missing anything. "and the "partner" was mandatory" This was my experience too but there are 'partners' that will sell you just the license although they push their services pretty heavily. Napkyn is one su...