@ChetanyaJain  Are you request to data be masked for users with specific roles?  Currently the attribute access control restricts the viewing of a data attribute for specific users.  https://experienceleague.adobe.com/docs/platform-learn/tutorials/admin/configure-attribute-based-acc... Are you looki...

Description - Row level filtering from batch source connections Why is this feature important to you - Ability to filter out rows of data based upon specific filtering criteria. How would you like the feature to work - Utilize the flow service api to specify a row level filter parameter for all bat...

Description - Ability to clean up batches which have been ingested into the datalake. Why is this feature important to you -  This feature is important to clean up batches which have been ingested into the the AEP datalake which may no longer be relevant. How would you like the feature to work -  A...

Description - Provide visibility of the active user connection(s) to the AEP datalake. Why is this feature important to you - Feature is important for administration of the AEP sandbox to understand what the active connections to the datalake How would you like the feature to work - Provide an API ...

Description - Ability to map in non XDM compliant parquet files Why is this feature important to you - Source systems are not always producing parquet files which are xdm compliant How would you like the feature to work - Ability to map in parquet files from cloud based source connectors. Current B...

Description - Expansion of Object Level Access Control (OLAC) to the type of campaign which can be created in Adobe Journey Optimizer Why is this feature important to you - End users creating campaign in AJO will have different surfaces which they can interface with and perform campaigns against. H...

Description - Ability to notify when an audience activation (dataflow) expires. Why is this feature important to you - Currently when a segment has been activated to a destination there is an end date placed upon the activation.  When the end date of the activation dataflow a notification is not pre...

Description - Ability to persist splits of an audience Why is this feature important to you - Usage of experimentation within audiences (test/control/holdout) are important to measuring KPI's of an auidence.How would you like the feature to work - When a split of an audience is performed, have the a...

Description - Event Expiration based upon eventTypeWhy is this feature important to you - Ability to define an expiration of an event Type will allow for the expansion of dataSet TTL.  Only a TTL can be defined at a dataSet level.  This creates multiple dataSets with different eventTypes.  While thi...

Description - Schema less event data collectionWhy is this feature important to you - Using a schema less approach to data collection will allow event data collection without having to defined all of the event attributes for an event.How would you like the feature to work -  Ability to defined a sch...