@MihneaD I understand dont include the parameter in the activity page instead include just the parameter free URL and than target parameter in audiences. I used this logic and experience fires with the parameter in the url but does not persist in experience without parameter. I have weighting set to...

@MihneaD @Docea Can you clarify what "Additionally, make sure you target to the root URL at the activity level however you can then build your audience to look for the entry parameter instead." means? I switched to the A/b and used same logic and it looks like it is recalculating entrance logic each...

I am looking to personalize a page for users that enter the site  with a specific parameter www.example.com/testpage.html?utm_term=example7 the logic i used was Site Pages: Landing Page Query containsutm_term=example7 the experience fires upon initial entry but does not persist when user within the ...