Solved
Experience tied to entry parameter is not persisting
I am looking to personalize a page for users that enter the site with a specific parameter
www.example.com/testpage.html?utm_term=example7
the logic i used was
Site Pages: Landing Page Query contains
utm_term=example7
the experience fires upon initial entry but does not persist when user within the same session returns to the page without the parameter.
How can I make sure the experience persists for the lifetime of the campaign, that way any user who went to the page with the parameter will forever see the personalized experience