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SOLVED

Experience tied to entry parameter is not persisting

jaimek91366711
Level 1
Level 1

I am looking to personalize a page for users that enter the site  with a specific parameter

 

www.example.com/testpage.html?utm_term=example7

 

the logic i used was

 

Site Pages: Landing Page Query contains
utm_term=example7
 
the experience fires upon initial entry but does not persist when user within the same session returns to the page without the parameter.
 
How can I make sure the experience persists for the lifetime of the campaign, that way any user who went to the page with the parameter will forever see the personalized experience
1 Accepted Solution
MihneaD
Correct answer by
Level 1
Level 1
5 Replies
MihneaD
Correct answer by
Level 1
Level 1
Docea
Employee
Employee

@jaimek91366711 ,

It sounds like you might be using XT activity type if you were to switch to AB it should work. XT evaluates each time but with AB once you are cookied into the activity you should be good to go. Additionally, make sure you target to the root URL at the activity level however you can then build your audience to look for the entry parameter instead. Here is more on the different activity types: https://docs.adobe.com/content/help/en/target/using/activities/target-activities-guide.html

Mihnea Docea | Technical Support Consultant | Customer Experience | Adobe | 1 (800) 497-0335

jaimek91366711
Level 1
Level 1

@Docea @MihneaD 

Can you clarify what "Additionally, make sure you target to the root URL at the activity level however you can then build your audience to look for the entry parameter instead." means? I switched to the A/b and used same logic and it looks like it is recalculating entrance logic each page hit because the expereince didnt persist without the parameter

jaimek91366711
Level 1
Level 1
@Docea I understand dont include the parameter in the activity page instead include just the parameter free URL and than target parameter in audiences. I used this logic and experience fires with the parameter in the url but does not persist in experience without parameter. I have weighting set to 100% for the 1 experience and have 100 set for the entry in to activity for the audience that matches the criteria (Site Pages: Landing Page Query contains utm_term=example7) I cant help to believe its reevaluating because as soon as I remove the url parameter the experience does not display.
praveshn5700477
Level 3
Level 3

Hi, You can create a profile script to achieve the same. Once the params are available in URL, store some values using Profile script and use it as an audience.