Adding a visual to make it easy, here's how it looks in Admin console.  Navigate to "Adobe Experience Platform Data Collection" --> Create a new profile ( or update user with below rights)      

You should check @Danny-Miller post which does a great job in covering segment evaluation methods  https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform-blogs/peeking-underneath-the-hood-of-segments-in-aep-adobe-experience/ba-p/453535   The type of segment you choose will depend...

Could you expand on usecase? may be an example scenario?     

In other words..   a.) Google Audience Match: A way to market to know customer "Using information that your customers have shared with you, Customer Match will target ads to those customers and other customers like them"  b.) Google Ads: Unknown visitor with a assigned ID (GAID, IDFA etc..) as ident...

Where are you seeing this? i.e where do you want to extract it from? Could you elaborate on usecase.  Is it the dataset which contains web events?   

@navink386520 Could you elaborate on usecase if you do not mind? Are you trying to show relevant weather based on profile zipcode? is that it or something else?    Adding to what @Danny-Miller mentioned, using an event would literally create a row of data for every time you update ( assuming it's da...

@Gaureshk_Kodag Glad it helps! Thank you.  Right so what you are doing will work as well, but i'm not too sure a wild card may work for product id (entity id)    The other option would be, can you use city as key instead?  Recommendation is determined by an item that is stored in a visitor’s profile...

@Luca_Lattarini  Head over to this URL, explains all of segment types. One of the best videos which walks you thru various types.  https://experienceleague.adobe.com/?lang=en#dashboard/learning   Good Luck!     

@Gaureshk_Kodag That is a great usecase! should be doable  Have you tried this API? https://developer.adobe.com/target/before-administer/recs-api/  or weekly feeds with updated top products   So here's the flow i'm thinking  a cron job or product feed which fetches top products by city on weekly bas...

@stefanf4441679  I can relate to this, if you have ever worked on Audience Manager the same was the case and was never really fixed. Hopefully the adobe team does make a change here, in addition segments are also missing folders to organise them.  Meanwhile here's what you could do, click on cog for...