Hi all, super quick question regarding Adobe Analytics Advertising Account.We don't have the Adobe Advertising Cloud, but still, we can collect data from Adwords (google & bing) using Advertising Analytics. I was trying to set up Google Shopping account the same way as I did for Adwords but keep see...
I think these two rules are fine in the Paid Search Detection Rule. I believe you should Audit your MKT Channel rules. As I said before, your referral is working as a organic search bucket. If SEO is not supposed to collect organic traffic, I would create another rule to collect them. I would name i...
The reason Referral is capturing a lot of Google is probably related to a configuration of your organic traffic. Your referral configuration is working as a organic traffic bucket. If a user search for your site on Google and clicks in a non-paid link and lands on your site, he matches all the crite...
And how is the position (bucketing position) of your channels? A standard practice is putting referral as one of the last channel in your list. If referral is above Natural search this might be one of the reasons
Hi Benoit, It's quite hard to answer a MKT Channell question because there are many things that might be causing the issue. What I would do if I was you is checking the marketing channel processing rule and the bucketing position of the two channels. Also, I would check if I'm using an eVar in these...
Hi, This is quite relative because depends of the configuration of your site and how's the user behavior. Audrey Salermo won the Adobe RockStar Tip and she shares a calculated metric combined with some segments that might answer your question. Have a look at her presentation, because I think it will...
Hi!The reason the values doesn't match is quite simple. Here's an example to make it easier to understand: Suppose you're a user and just visited the retail site X on April 1st and you went to these specific pages:homepage > jeans > t-shirt When you create a report in Adobe here's what you're going...
Hi Dinesh, I believe the issue is related, probably, to your date range. If you have a long date range, the dimension will show all the hits associated with the user ID. Have a look in the example below:Because my date rage is almost a month of data, I'm pulling all the hits associated, to this user...