since ‎17-04-2019
‎06-05-2020
igorm75245240
Level 2
Google Shopping Campaing in Advertising Account
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igorm75245240

igorm75245240
- Adobe Analytics
Hi all, super quick question regarding Adobe Analytics Advertising Account.We don't have the Adobe Advertising Cloud, but still, we can collect data from Adwords (google & bing) using Advertising Analytics. I was trying to set up Google Shopping account the same way as I did for Adwords but keep seeing this error message: "an unexpected error has occurred..." Does someone know if we can add shopping information using Advertising Analytics? Thanks,

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
Agree, if the new configuration doesn't work, I would contact Adobe team

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
I think these two rules are fine in the Paid Search Detection Rule. I believe you should Audit your MKT Channel rules. As I said before, your referral is working as a organic search bucket. If SEO is not supposed to collect organic traffic, I would create another rule to collect them. I would name it Organic Search and I would put as "All" of the following are true . And the rule should be "Matches Natural Search Detection Rule". Have a read in this article, it should help you audit your marketi...

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
The reason Referral is capturing a lot of Google is probably related to a configuration of your organic traffic. Your referral configuration is working as a organic traffic bucket. If a user search for your site on Google and clicks in a non-paid link and lands on your site, he matches all the criteria of the referral rule. Does your SEO rule is supposed to catch organic traffic?

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
And how is the position (bucketing position) of your channels? A standard practice is putting referral as one of the last channel in your list. If referral is above Natural search this might be one of the reasons

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
Hi Benoit,

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Re: Last touch channel detail is www.google.com and Last...
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igorm75245240

igorm75245240
- Adobe Analytics
Hi Benoit, It's quite hard to answer a MKT Channell question because there are many things that might be causing the issue. What I would do if I was you is checking the marketing channel processing rule and the bucketing position of the two channels. Also, I would check if I'm using an eVar in these two channels (referral or SEO) and the expire after condition of the eVar. I already saw in some cases that users were using an eVar in MKT channels with the expiration of 30 days and it was messing ...

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Re: How many purchases do visitors make before they purch...
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igorm75245240

igorm75245240
- Adobe Analytics
Hi, This is quite relative because depends of the configuration of your site and how's the user behavior. Audrey Salermo won the Adobe RockStar Tip and she shares a calculated metric combined with some segments that might answer your question. Have a look at her presentation, because I think it will help you:Video Presentation:http://video.tv.adobe.com/v/26499t_876d7009-77fb-4a67-86bc-70475fddf88eHer Slides:https://www.dropbox.com/s/fnxsr9s94k63rsk/RockstarTips2019_AudreySalerno.pdf?dl=0

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Re: Content Type visits do not match up with total visits
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igorm75245240

igorm75245240
- Adobe Analytics
Hi!The reason the values doesn't match is quite simple. Here's an example to make it easier to understand: Suppose you're a user and just visited the retail site X on April 1st and you went to these specific pages:homepage > jeans > t-shirt When you create a report in Adobe here's what you're going to see: Total number of users: 1Total number of visits (session): 1 If you do a breakdown of page type by visits you're going to see the following: homepage: 1jeans: 1t-shirt: 1 If you sum the values ...

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Re: Days since last visit -- A userID must have a single...
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igorm75245240

igorm75245240
- Adobe Analytics
Hi Dinesh, I believe the issue is related, probably, to your date range. If you have a long date range, the dimension will show all the hits associated with the user ID. Have a look in the example below:Because my date rage is almost a month of data, I'm pulling all the hits associated, to this user, with the "days since last visit" as a dimension.This might be the reason you're seeing multiple figures in the dimensions.

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MKT Channel and Opening Multiple Tabs on Browser
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igorm75245240

igorm75245240
- Adobe Analytics
Hi All, How does marketing channel work when a user is opening several tabs during the same session? For example:Suppose a user sees an Adwords campaign to an eCommerce site and clicks on it.After he lands on the site, he sees multiple products on the landing page and starts to open several tabs for each product.The user finishes the session in a different tab from where he landed on the siteHow does the marketing channel report is going to look? The reason for this question is regarding the dir...

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Re: Marketing Channel Processing Rules - Definition on Qu...
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igorm75245240

igorm75245240
- Adobe Analytics
Thanks for the advice!

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Marketing Channel Processing Rules - Definition on Query String Parameter
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igorm75245240

igorm75245240
- Adobe Analytics
I'm having some campaigns being wrongly attributed to a specific marketing channel. For example: 'Paid Search Campaign' (like Google Adwords) coming as 'Direct Traffic'. When I add the UTM source, medium and campaign in the 'Direct Traffic' marketing channel I can see all the information regarding this specific campaign. At 1st I thought it would be the bucketing order of the channels, but 'Paid Search Campaign' is the 1st in the rule and 'Direct Traffic' is the 20th. My 2nd assumption was somet...

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