Last touch channel detail is www.google.com and Last touch channel is Referral | Community
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Benoit_Augard
Benoit_Augard
Level 2
April 8, 2020
Solved

Last touch channel detail is www.google.com and Last touch channel is Referral

  • April 8, 2020
  • 1 reply
  • 8917 views

Hello the community,

 

All is in the title but I really don't understand how is it possible.

 

I've too much trafic in referral and when I check my Last touch channel and I make a breakdown by Last touch channel detail I find a lot of www.google.com

 

For SEO (Natural Search) I find only Google

 

Is someone able to explain me why ?

 

It's the same thing with orders even if  Override Last-Touch Channel is set to no

 

Thanks a lot

 

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Best answer by igorm75245240

Hi Benoit,

 

It's quite hard to answer a MKT Channell question because there are many things that might be causing the issue. What I would do if I was you is checking the marketing channel processing rule and the bucketing position of the two channels. Also, I would check if I'm using an eVar in these two channels (referral or SEO) and the expire after condition of the eVar. I already saw in some cases that users were using an eVar in MKT channels with the expiration of 30 days and it was messing with the processing rule of the marketing channel. If you're using eVar on MKT Channel processing rule remember that MKT Channel works on hit level. 

 

If you can't find an answer, I would recommend contacting the Adobe team.

 

 

1 reply

I
igorm75245240Accepted solution
Level 2
April 9, 2020

Hi Benoit,

 

It's quite hard to answer a MKT Channell question because there are many things that might be causing the issue. What I would do if I was you is checking the marketing channel processing rule and the bucketing position of the two channels. Also, I would check if I'm using an eVar in these two channels (referral or SEO) and the expire after condition of the eVar. I already saw in some cases that users were using an eVar in MKT channels with the expiration of 30 days and it was messing with the processing rule of the marketing channel. If you're using eVar on MKT Channel processing rule remember that MKT Channel works on hit level. 

 

If you can't find an answer, I would recommend contacting the Adobe team.

 

 

I
igorm75245240
Level 2
April 9, 2020
The reason Referral is capturing a lot of Google is probably related to a configuration of your organic traffic. Your referral configuration is working as a organic traffic bucket. If a user search for your site on Google and clicks in a non-paid link and lands on your site, he matches all the criteria of the referral rule. Does your SEO rule is supposed to catch organic traffic?
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