Only Mobile Services (via the mobile add-on SKU for Adobe Analytics) or Adobe Campaign Standard provide support for in-app messaging. There's not a way to compose, publish, and report on push or in-app messages without access to the solutions listed above.

The Mobile Services extension is only required if using one or more of the following features: in-app messaging, push, acquisition, and location points of interest management.If you are using the features listed above, you'll need to create separate apps in Mobile Services and separate properties in...

Processing rules to map variables and metrics are always applied to a report suite. Mobile Services UI and Processing Rules UI (within Adobe Analytics) use the same APIs to manage rules for a given report suite.As you point out, using Mobile Services UI requires extra steps - however, for some users...

Hi andersonjh​ - apologies for the delayed response. I'm not completely sure what you're trying to do. Can I trouble you provide a little more context and perhaps some end-results of what you're trying to accomplish so we can get you a prompt response?

Thanks for the feedback. However, unfortunately, going forward we don't plan to enhance marketing links functionality in any way. Please contact your Adobe CSM for more detail.

Thanks for the feedback. However, unfortunately, going forward we don't plan to enhance marketing links functionality in any way. Please contact your Adobe CSM for more detail.

Thanks for the feedback - we've received this request from other customers as well. However, unfortunately, going forward we don't plan to enhance marketing links functionality in any way. Please contact your Adobe CSM for more detail.

sreeg59737456​ - depends on your use cases. Generally speaking, Campaign and Mobile Services push messaging are mutually exclusive. Campaign uses mobile app subscriber profiles as target audiences while Mobile Services uses Adobe Analytics user segments as target audiences.

sreeg59737456​ - if you have the Adobe Analytics Premium SKU, provisioning of Mobile Services may be done by your Adobe administrator to give you appropriate access to push, in-app, and location services.For questions and collateral on the various messaging offerings across Adobe Experience Cloud - ...

Location tracking precision varies based on the underlying platform (Android, iOS) and the device settings. Location latitude/longitude, in this case, is obtained by the app developer and passed to Adobe Analytics using the trackLocation API. The documentation implies that if higher orders of precis...