There are many icons in the Adobe interface and each means something different. There are icons for Hit, Visit and Visitor, there are also icons that notates if an attribute is out-f-the-box adobe or a calculated metric. To be more specific about that the icon you are looking at we would need you to...

I've tried, after looking at this, to build something similar but I don't know that it is possible with segmentation in Adobe. I think in order to get this you will need to implement an evar with at least some of this data passed from the data layer. There are simple too many variables for segmentat...

The only time I have really seen anything like this is when there was a timing issue on the site or a page redirect and the page changed to quickly that we were missing data. I don't know if there is functionality like that in your space but may be worth looking into. I agree with the earlier post t...

You may be able to use a cohort table to get at this. Define first visit as inclusion and order as return. 

As other have said, I use report builder for this. It does add another step but can be set up with a degree of automation by scheduling the report. Report builder is available for AA and CJA so no matter what platform you are using it should work well. If you are using CJA and wanted to get to a mor...

We use custom metrics for both of these where I work. This is mostly because there is a lot more than normal going on in checkout for us with discounts, coupons, member savings, deals, etc. The out of the box metrics work great for many but it may be better to use custom metrics if you have a lot of...

If im understanding your question correctly, you want to know if you will see the evar from a previous hit in a subsequent hit even if nothing overwrote it. If that evar was not used in the subsequent hit, you will not see it in the debugger. Persistence lives in the Adobe data model, not on your si...

There are a few things that could happen here that I've seen before. One if there are multiple calls happening at the same time both passing a page name, If there is some sort of page reload or redirect this can happen as well. Additionally there is always user actions like reloading/refreshing the ...

As other have said having both in the same suite is commonly used for this. To take it a step farther, Adobe does have a product called Cross Channel Analytics in CJA which stiches data from different platforms like web and ab together into one "person". You can even pull in offline data and it can ...

There are a lot of advantages to using Adobe Analytics rather than Google including the flexibility, detail in reporting available and of course the reporting and visualization tools. Adobe can be a bit more complicated to implement and start collecting data on your site than Google Analytics is so ...