Hi @Sathya_Murugaiyan It's really depends on how the organizations /
business has been setup and how they want the data to be reported in
analytics. Each domain/company has different so I would suggest to use
one property for one domain / company this way you have very granular
approach to maintain and customized rules, data elements etc. There
might be possibility where you need a common functionality in every
business where you need eVar, props, events in this case you need to do
the change in...