How does the proximity marketing work from a technical standpoint using Beacons and Adobe Campaign? Any technical articles would really help

Agreed. How do you tie these first party data (in this case analytics) with a 3rd party data signals (e.g. derived from any partner in audience marketplace) for more refined targeting and segmentation? Is this the way as pointed by article https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid...

I need to understand how to personalize content shown to a visitor based on his first or repeat visit to their website. Since, we don't know the visitor's identity, I think all we have at this point in time is the visitor's IP address on the server and 1st party cookie storing the online behavior of...

Thanks Harish! Can you please tell me how do I export the data source? Are you trying to say exporting the segment which has this CD data source to a cookie destination? or anything else?And, you are right...there are 4 users in WP, 1 is the WP admin role and rest (3) are with roles (customer)...i a...

In Profile Merge Rules screen (Rule set as: - CAP + PMDG), can we see the authenticated IDs of users and device IDs (aam_uuid for browsers) stored in the Cross Dev data source? I am seeing a discrepancy in the UI - its a WordPress site which has only 4 registered users who can login (as seen in WP a...

Hi mandeepkang1981,This can be a starting point Tailored Audiences  that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twi...

Hi GlennYou definitely have a feature within AAM's trait-2-trait overlap report to discover unique visitors between your 1st and 3rd party traits. However, there's a minimum threshold required as mentioned in Data Sampling and Error Rates in Selected Audience Manager Reports for these to surface up ...

With the increased usage and adoption of chat and voice assistants (e.g. Amazon Alexa, Google Home, Microsoft Cortana, Apple Siri) by consumers, it has become imperative for marketers to catch consumer intent and insights from these new age channels and use it for personalized and relevant targeting...

Hi Pritam,A follow up question on the notion of common vs rare traits mentioned in the documentation - does one get to see a list of rare traits that separate the line between the common audiences (common traits) and the specific audiences (rare or very specific traits) ? The audiences from lets say...

Understood, these are global ones and need not be exchanged between parties. Thanks for clarification, appreciate it.