With the increased usage and adoption of chat and voice assistants (e.g.
Amazon Alexa, Google Home, Microsoft Cortana, Apple Siri) by consumers,
it has become imperative for marketers to catch consumer intent and
insights from these new age channels and use it for personalized and
relevant targeting. For example, a consumer can interact with Alexa by
stating in simple English or any other regional language "I am looking
for buying a high end camera. Can you suggest some good options?"If we
try t...