Agreed. How do you tie these first party data (in this case analytics)
with a 3rd party data signals (e.g. derived from any partner in audience
marketplace) for more refined targeting and segmentation? Is this the
way as pointed by article
https://marketing.adobe.com/resources/help/en_US/mcvid/mcvid-match-rates.html
?
I need to understand how to personalize content shown to a visitor based
on his first or repeat visit to their website. Since, we don't know the
visitor's identity, I think all we have at this point in time is the
visitor's IP address on the server and 1st party cookie storing the
online behavior of visitorCan we match this IP address or 1st party
cookie to maybe a third party data provider's cookies and extract
demographic and behavioral information about that visitor and segment
them in a DMP?...
Thanks Harish! Can you please tell me how do I export the data source?
Are you trying to say exporting the segment which has this CD data
source to a cookie destination? or anything else?And, you are
right...there are 4 users in WP, 1 is the WP admin role and rest (3) are
with roles (customer)...i assume the id sync is capturing the admin id
as well, but then how its showing as 5 is the qtn?
In Profile Merge Rules screen (Rule set as: - CAP + PMDG), can we see
the authenticated IDs of users and device IDs (aam_uuid for browsers)
stored in the Cross Dev data source? I am seeing a discrepancy in the UI
- its a WordPress site which has only 4 registered users who can login
(as seen in WP admin console), so it should be just 4 who have
deterministically displayed their identity on web. Instead AAM UI shows
5, unsure how 1 additional to the count. Ditto for the Total Devices, i
noted tha...
Hi mandeepkang1981,This can be a starting point Tailored Audiences that
lists 3 different methods to ingest audience data into Twitter for ad
targeting. First is ofcourse based on PII data (email/phone# from
offline sources, etc.) ingestion into Twitter's interface and Twitter
matches (email -> Twitter handle) internally. Rest are online/behavioral
based on web and mobile app tracking. Hope this helps!
Hi GlennYou definitely have a feature within AAM's trait-2-trait overlap
report to discover unique visitors between your 1st and 3rd party
traits. However, there's a minimum threshold required as mentioned in
Data Sampling and Error Rates in Selected Audience Manager Reports for
these to surface up in the reports UITraits: 28,000 over a 14-day
period.Segments: 70,000 real-time users over a 14-day
period.Thanks,Jignesh
With the increased usage and adoption of chat and voice assistants (e.g.
Amazon Alexa, Google Home, Microsoft Cortana, Apple Siri) by consumers,
it has become imperative for marketers to catch consumer intent and
insights from these new age channels and use it for personalized and
relevant targeting. For example, a consumer can interact with Alexa by
stating in simple English or any other regional language "I am looking
for buying a high end camera. Can you suggest some good options?"If we
try t...
Hi Pritam,A follow up question on the notion of common vs rare traits
mentioned in the documentation - does one get to see a list of rare
traits that separate the line between the common audiences (common
traits) and the specific audiences (rare or very specific traits) ? The
audiences from lets say a 3rd party data source who match the original
set (from frequency standpoint) will get a better score for accuracy
(and less reach) whereas who don't match will get an average or low
accuracy score ...
In addition to ingesting signals from web and mobile apps into AAM, how
about applying the same with chat bots / voice assistants? I think the
information about user's intent and entities discovered from inquiries
created from these addl. channels should have a way inside a DMP to
create traits and segments further for content personalization and
targeting objectives
Can someone please throw light on how do we enable Mobile ID (GAID/IDFA)
sync between AAM and a DP? Is it the same as setting up an s2s
destination request with Adobe client care? Thanks!
When an offline file is on-boarded into AAM, and especially if it
contains some sensitive / PII data from CRM or other internal systems
(lets assume someone did it with complete ignorance) e.g. ingesting
email ids (abc@xxx.com) or phone numbers (XXXXXXXXX), does the
onboarding job pinpoint this and cancel the onboarding routine
completely stating discrepancies found? I assume phone #s or email ids
can be found out programmatically via matching RegEx but for other PII
data types (income, gender, ...
I think I got it...please correct if I am wrongthe total time in segment
= time elapsed in trait A before trait B's realization (=10d) + renewed
TTL of B (=15d)
I have not quite understood with this concept pointed out at Segment
Time to Live Explained . In this scenario, how does the total time in
segment = 25 days? Please help.
Are multiple browsers (safari, chrome, FF) on a PC/mobile treated as
distinct entities in the device graph? if users use multiple browsers
within a device to interact with a brand, it would make sense to make
them part of the graph. However, probability of this scenario occurring
is very dim, as most users have affinity towards one particular browser
and they would never switch that loyalty.
Thank you Jantzen for an update on this thread. Would love to see an
entity-relationship diagram. And thanks for the idea link, I will
definitely create one when i get a chanceThanksJignesh
Is there a way to see a visualization (node-edge model) of device graph
(at least based on the first party data gathered from the owned
property) in terms of how the distinct devices are connected together?
Thanks Alexandre for sharing the article, somehow this one didn't
surface up in the search results, but anyways. I am referring to the
steps/instructions and will share specific questions if any.
I am working on cart abandonment use case. I can see the trigger from
Analytics in MCloud, however, i can't see an event being processed in
Campaign (Marketing Plans -> Transactional Messages -> MC Triggers). I
am quite not sure what am I missingThanksJignesh
Yeah, you are correct. Thank you for clarifying the notion between trait
qualification and reporting into the UI. Also, thanks for sharing a
quick test approach for SSF validationThanks,Jignesh
Hi JerryI was actually playing around with rule based traits and as per
this article
https://marketing.adobe.com/resources/help/en_US/aam/c_tb_trait_summary.html
, it seems the qualification for rule based traits happen in realtime.
There can be multiple problems here,either SSF isn't working correctly
at my end due to which data isn't flowing in AAM. I can see the values
in the /b/ss/ url, so i am a bit hopeful that SSF might be working or my
trait builder query is incorrect, due to which I can...
I am trying to bring AA props and eVars in AAM, just trying to
understand when would I be able to them in Unused signals report? As of
now, it reports the signals for date (T-2)? Is this not realtime or near
realtime?
Sorry to ask this basic question, but I don't see the activity creation
button enabled for me. One article said that you need to be an approver
in Settings -> User Management console. However, it has now moved into
Adobe Admin Console. I am not sure how do I use this application and
enable it. Pl help
Thanks ChristopheIt seems SSF is implemented at Tracking server level in
my case. I can'tsee the SSF option under General for my reporting
suiteAnalytics > Admin > Report Suites > (select report suites) > Edit
SettingsGeneral > Server Side Forwarding
HiI am trying to configure Analytics destination in Audience Manager.
While doing the same, however, I can't see my reporting suite in 'Map
Reporting Suite' section. What settings are needed for Reporting suite
in AA, so that its visible in AAM? Pl helpRegardsJignesh
Hi ChristopheThis seems to be fixed now. Pl close this issueBest
RegardsJignesh BhateTata Consultancy ServicesCell:- +91
9923246552Mailto: jignesh.bhate@tcs.comWebsite: http://www.tcs.com
