How do I create a custom AAM audience in Twitter? I already have a S2S integration from AAM to Twitter. Does anyone have any documentation on how I can use this audience in Twitter?
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Hi mandeepkang1981,
This can be a starting point Tailored Audiences that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!
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Hi mandeepkang1981,
This can be a starting point Tailored Audiences that lists 3 different methods to ingest audience data into Twitter for ad targeting. First is ofcourse based on PII data (email/phone# from offline sources, etc.) ingestion into Twitter's interface and Twitter matches (email -> Twitter handle) internally. Rest are online/behavioral based on web and mobile app tracking. Hope this helps!
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Gaurang Mathur Yes, I think we have made some progress.
Thanks!
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