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Persist of audiences splits

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Employee

2/29/24

Description - Ability to persist splits of an audience 

Why is this feature important to you - Usage of experimentation within audiences (test/control/holdout) are important to measuring KPI's of an auidence.

How would you like the feature to work - When a split of an audience is performed, have the ability to select the persistence of the audience based upon a system and or use defined time based value.

Current Behaviour - Audience splits are available in Adobe RTCDP audience compositions, but the split of audiences are not retained after the split is performed.  

1 Comment

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Level 3

10/23/24

I totally second this. It is very important to our users that we have the ability to keep the same ECNs in our holdout groups.