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Folders when searching for an audience to use within another Audience

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Community Advisor

10/23/24

Description - When creating an audience within audience builder, we sometimes will use other audiences as a baseline. When we go to look at the available options to use, it does not group them by the folder structure that we have created, meaning the audience you’re looking to use is harder to find. We want to make the folder structure available for use within the builder search menu

 

Why is this feature important to you - A big part of RTCDP for my team is the ability to reuse audiences. We have created a folder structure to make it easier to find the audiences that we want to use as "building blocks" in our new audiences that we create. If we cannot navigate the folder structure in the Audience Builder (AB) UI, then it becomes almost obsolete. Additionally, since we will have multiple teams operating and creating hundreds of audiences in our platform, it is much too difficult for our users to look for the correct audience "building block" in an unstructured AB.

 

How would you like the feature to work - When a user clicks "build rule" and then clicks "audiences" to use a reusable audience, there will be a list of all the folders that audiences fall under.

 

Current Behaviour - User clicks "build rule" and then clicks "audiences" an unstructured list of every audience available pops up.

1 Comment

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Level 5

2/23/25

Agreed, marketers shouldn’t have to navigate back to the audience portal, search for the name, and then return to the condition they’re using.

 

Instead, provide a view with folders for easy selection