[Mentor Arpan Garg] Adobe Real-Time CDP Community Mentorship Program 2024

[NimashaJain]

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Arpan Garg!

Arpan Garg will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Arpan Garg (aka @arpan-garg  )

Arpan is an industry leader as well as a Community member of the year for 2023. He comes with vast project experience working on multiple AEP projects

Aspirants mapped to Arpan Garg
1) Reinaldo Nani aka @ReinaldoNa 
2) Vivek Tripathi aka @vivektripathi 
3) Rohit Kumar Jadhav aka @rohitjadhav 
4) Ryan Potter aka @potterrauzon2 
5) Sukumar Manchikatla aka @manchik 
6) Robert Børlum-Bach aka @robertbb 
7) Harshit Singh aka @Hars_hitSingh 
Kasper Andersen aka @kandersen 
9) Rajneesh Gautam aka @Rajneesh_Gautam_ 
10) Mohammed Atif uddin aka @Atif_uddinMo 
11) Stephanie Parks aka @StephaniePa1 

How to participate in the program

• Post your Questions in this thread to connect with your Mentor, Arpan Garg, and fellow Aspirant peers.
• Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
• Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
• Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

• Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
• "Like" this thread to confirm your participation in the program.
• Introduce yourself to Arpan Garg and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack. 
• Post your Questions to this thread as you begin learning more about the  Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602)
• Stick to schedule and ensure you track your progress in the exam prep guide.
• Test your learning by replying to weekly quiz by your mentor
• Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor. 

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

[arpan-garg]

Hi @vivektripathi  - Your answers are absolutely correct.

Just for others to know in exam you usually get lot of questions around these topics and hence my emphasis is on such questions.

[kandersen]

1. You want to target audiences on platforms like LinkedIn, Facebook, TikTok. For targeting these platform profiles what 3 identities must be used (Please note for each of these platforms the identities need not be the same)?

•LinkedIn: Email address, LinkedIn profile ID, Phone number.

•Facebook: Email address, Facebook User ID, Phone number.

•TikTok: Email address, TikTok User ID, Phone number.

2. What are the different types of data governance labels AEP offers?

There are 3 type of data governance labels : Contract "C", Identity "I" and Sensitive "S".

3. What’s the difference between I2 and I1 label?

•I2:

Indirectly identifiable data that can be used in combination with any other data to identify or contact a specific person.

•I1:

Directly identifiable data that can identify or contact a specific person, rather than a device.

4. How can you apply a data governance label in AEP?

on field level

5. If a customer decides that he doesn’t want his data to be stored in AEP and revokes his consent, what are the possible options for deleting the data?

use Data Lifecycle workspace

6. What are the possible data functions present in the segment builder?

There are aggregate functions , count functions , logical functions in Segment Builder.

7. How can you delete web data stored in AEP after the data is not relevant anymore?

same as 5 ?

8. How can you delete an anonymous profile that got created in AEP by accessing the website?

Pseudonymous Profile data expiration cannot be configured through the Platform UI or APIs. Instead, you must contact support in order to enable this feature.

9. When a profile enters and exits the segment, what’s the profile status that is visible in segment membership?

When a profile enters the segment it is marked as qualified.

10. Is it possible to do incremental load from an SFTP server?

Yes, it is possible to do incremental load from an SFTP server.

[arpan-garg]

Hi @kandersen  - Your answers are absolutely correct.

[kandersen]

Hi @arpan-garg 

Will you be sharing any modules that we need to review to prepare for the exam?

Thanks!

[arpan-garg]

Hi @kandersen 

Sorry for the delayed response.

The RT-CDP Business Practitioner exam covers questions from various modules, which you can find detailed here: RT-CDP Business Practitioner Exam Guide.

I had previously mentioned this in our earlier discussion, but to clarify:

Section 1: Segments and Activation (32%)

• Create segments and activate them to destinations
• Configure new destinations
• Apply concepts needed to target identities in destinations
• Identify attribute mappings and schedule segments for destination

Section 2: Privacy and Data Governance (20%)

• Understand DULE policies and their impact on data availability at destinations
• Ensure adherence to privacy and data compliance measures

Section 3: Business Analysis (30%)

• Identify use cases aligned with business KPIs
• Perform data analysis on customer segments within the platform
• Demonstrate an understanding of data flow concepts

Section 4: Schemas and Profiles (18%)

• Demonstrate an understanding of Adobe Experience Platform concepts
• Utilize profile features

The majority of the questions I've been asking revolve around these modules to help you focus your preparation effectively. Many of the questions related to destinations are at the recall level, so please ensure you are familiar with the identities required for activation, particularly for social channels like LinkedIn and Facebook.

Thank you, and I hope this helps with your preparation.

Arpan

[arpan-garg]

Hi everyone,

I want to have a small check with you guys. Since it has been more than 4 weeks since the program began, did anyone of you already tried giving the certification. Please let everyone of us know.

Can you please tell me where you are in your preparation , have you tried the practice exam? Are you facing any issues?

Thanks!

Arpan

[kandersen]

Hi @arpan-garg 

I've tentatively scheduled it for end of august (crossing fingers). 

I'm currently working my way through this course: https://app.rockinfo.com/courses/133 

[arpan-garg]

Hello Everyone,

This is the weekly quiz for RTCDP MP 24 - Quiz 3.

This quiz includes several questions on topics that every business practitioner should be familiar with:

1. You want to create an audience of customers who added a product to their cart but did not complete the purchase. What is this type of audience called?

2. Where can you receive alerts when an error occurs while ingesting data from a source connection? How can you activate these alerts?

3. What is suppression and cross-sell/upsell in marketing? (Note: This is not directly related to RTCDP but is important for a business practitioner to know.)

4. A batch segment was created around 6 AM, but after 12 hours, the number of qualified profiles is still zero. What could be the reason for this?

5. Six segment export jobs are scheduled to run, pushing files to an S3 destination. How many dataflow runs will be visible in the UI?

6. An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real time, rather than sending a segment using a cookie identifier. Which type of destination should the practitioner use?

7. Due to some issues in the source system, unwanted profiles were added to the CDP, increasing the number of profiles. It was suggested to delete these profiles using the privacy service. Is this the recommended approach?

Please share your responses in the comments below.

Thanks,
Arpan Garg

[kandersen]

1. You want to create an audience of customers who added a product to their cart but did not complete the purchase. What is this type of audience called?
   sequential audience
   
   

2. Where can you receive alerts when an error occurs while ingesting data from a source connection? How can you activate these alerts?
   You can see alerts under the Bell icon and can manage/activate alerts under the Alerts UI in the left hand menu. 
   
   

3. What is suppression and cross-sell/upsell in marketing? (Note: This is not directly related to RTCDP but is important for a business practitioner to know.)

   Suppression in marketing refers to the practice of deliberately excluding certain individuals or groups from a marketing campaign.
   
   

   Cross-Sell and Upsell are strategies used to increase the value of a customer by offering additional or higher-value products.
   
   

4. A batch segment was created around 6 AM, but after 12 hours, the number of qualified profiles is still zero. What could be the reason for this?
   It happens if you have ingested data in profile-enabled datasets
   source: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/qualified-profiles-count-... 
   
   

5. Six segment export jobs are scheduled to run, pushing files to an S3 destination. How many dataflow runs will be visible in the UI?
   Don't know - looking forward to hear the answer.
   
   

6. An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real time, rather than sending a segment using a cookie identifier. Which type of destination should the practitioner use?
   Streaming destination
   
   

7. Due to some issues in the source system, unwanted profiles were added to the CDP, increasing the number of profiles. It was suggested to delete these profiles using the privacy service. Is this the recommended approach?
   Don't know - looking forward to hear the answer.

[vivektripathi]

1. You want to create an audience of customers who added a product to their cart but did not complete the purchase. What is this type of audience called?
Sequential Audience is an audience that has performed actions in a certain order within a certain amount of time. Hence, it would be categorized as Sequential Audience.

2. Where can you receive alerts when an error occurs while ingesting data from a source connection? How can you activate these alerts?
Alerts are visible on pressing Bell icon, and we can manage/activate alerts in Alerts UI.

3. What is suppression and cross-sell/upsell in marketing? (Note: This is not directly related to RTCDP but is important for a business practitioner to know.)
Suppression is hiding certain products from a set of audience.
Cross-Sell/Upsell is suggesting different but related items (e.g. selling Refrigerator Stand with Refrigerator)/suggesting higher capacity version of same item (e.g. selling 400 litre refrigerator when customer is actually looking for 350 litre version)

4. A batch segment was created around 6 AM, but after 12 hours, the number of qualified profiles is still zero. What could be the reason for this?
It happens if you have ingested data in profile-enabled datasets
source: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/qualified-profiles-count-...

5. Six segment export jobs are scheduled to run, pushing files to an S3 destination. How many dataflow runs will be visible in the UI?
One Dataflow assuming they are scheduled at same time.

6. An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real time, rather than sending a segment using a cookie identifier. Which type of destination should the practitioner use?
Streaming Destination

7. Due to some issues in the source system, unwanted profiles were added to the CDP, increasing the number of profiles. It was suggested to delete these profiles using the privacy service. Is this the recommended approach?
Privacy Service is meant to help you manage customer data requests specifically. Meaning it is meant to handle compliance with legal and organizational privacy regulations only. This should not be a recommended approach, rather take batch deletion approach.

[kandersen]

Thanks for sharing answers, @arpan-garg 

[arpan-garg]

Hi @vivektripathi  - Your answers are correct. For question 6 where raw events needs to be sent in real time instead of using destination connection we can use destination extensions as well.

Extensions are generally used when we want to forward the raw events directly.

Thanks,

Arpan

[arpan-garg]

Hello @ReinaldoNa @vivektripathi @rohitjadhav @potterrauzon2 @manchik @robertbb @Hars_hitSingh @kandersen  @Rajneesh_Gautam_ @Atif_uddinMo  @StephaniePa1 

Please complete the form linked below by August 19th to receive a 50% discount on your exam: Form Link.

If you're interested, please fill out the form as soon as possible, as the vouchers are limited.

Many thanks to @NimashaJain  for sharing this form.

Thanks,
Arpan

[kandersen]

Thanks, @arpan-garg 

Form submitted

[vivektripathi]

Form Submitted

[kandersen]

Hi all,

What's your favourite resources (blogs, articles, people you follow on Li, etc.) when it comes to RTCDP?

Thanks,
Kasper

[arpan-garg]

Hi @kandersen,

Apologies for the delayed response—I was on vacation. For any questions related to RTCDP, I always turn to the community as my go-to resource. I began as a learner myself about two years ago.

When I need precise answers, I typically refer to the documentation on Adobe's website. I also follow insights from @abhinavbalooni , @Kumar_Saurabh_ and @Anil_Umachigi 

Thanks,
Arpan