Audience Waterfall Reporting Capabilities

[Adobe_WanKenobi]

Good afternoon RTCDP community,

My team would like to generate audience waterfall reports for auditing and analysis purposes. Ideally, the waterfall report would look something like the following:

Sequence Number	Process Name	Remaining Profile Count	Logic
1	Starting Customer Population	100,000	Customer ID exists
2	Audience Inclusion Criteria	20,000	Number of accounts > 2
3	Exclusion: Out of footprint	18,000	Out of Footprint Indicator = 1
4	Exclusion: High Net Worth Customers	17,000	HNW Cust Indicator = 1

We were wondering if RTCDP or other Adobe tools have this sort of capability to generate exportable reports which include audience inclusion/exclusion criteria and how profiles drop-out as a result. 

Thanks!

Adobe-Wan Kenobi

[NickMannion]

This is a really good question. Would love to know if there are any capabilities in AEP maybe using dashboards or data distiller to accomplish this. I think you could utilize CJA for this but probably not as simple of a solution as using RTCDP.

[kautuk_sahni]

@Tof_Jossic @ReenaJohn @Prateek-Garg @Hitaprem @Ankit_Chaudhary Request you to please look at this question and share your thoughts.

[TimothyWa3]

Hey @kautuk_sahni ,

Our company is currently considering RTCDP and AJO and this question came up as we're highly dependent on Waterfall Reports. Is there currently anyway to replicate this in AEP?

[Adobe_WanKenobi]

Afternoon @TimothyWa3 @NickMannion,

Currently, there is no waterfall reporting capability like the one I described available in RTCDP. We needed a custom solution build by Adobe Consulting Services to get this kind of output. Let me know if you have any additional questions.

Regards,

Adobe-Wan Kenobi