Adobe Summit 2024, RTCDP Session | [S505] Data Collaboration in the Cookieless Now
Session Details
Personalization is vital for creating great customer experiences and driving growth. However, the evolving landscape of privacy expectations and regulations presents challenges for marketers. As consumers demand greater privacy protection, brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization. Get clear strategies for executing effective personalization, using the latest technologies and operating models. Join us and get ahead of the curve in the new era of privacy-focused marketing.
In this session, learn about:
- Adobe’s approach to leveraging partner data
- How to think about data collaboration in a cookieless world
Session Schedule
Thursday, Mar 28,10:30 AM - 11:30 AM PDT (11:00 PM - 12:00 AM IST)
Speaker(s)
Clayton Smith, Sr. Product Manager, Adobe
Sam Garfield, Industry Strategy M&E, Adobe
Stephane Krzywoglowy, Sr. VP - Product, Customer Solutions, NBCUniversal
Session Registration URL
Recording- https://adobe.ly/49oUjm0
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