Adobe Summit 2024, RTCDP Session | [S504] A Martech Guide to Building a Foundation of Trust
Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit rooted in building a first-party data strategy with governance, privacy, and security at the forefront.
We will demonstrate how your Adobe Real-Time CDP practice can:
- Be your opportunity to build trust across IT and marketing
- Create efficiencies by future-proofing processes to honor data usage policies
- Enable you to deliver exceptional experiences rooted in consumer trust
Session Schedule
Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST)
Speaker(s)
Rakhi Patel, Product Marketing Director, Adobe
Jon Revill, Software Engineering Director, Marketing Technology and Personalization, Truist
Session Registration URL
Recording - https://adobe.ly/3PSxobC
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