Adobe Summit 2024, RTCDP Session | [S503] Transform Your B2B Marketing with Adobe Real-Time CDP
Session Details
To enable better client conversations and support growth strategies, brands need a compliant 360-degree view of audience interactions while complying with privacy regulations. Adobe Real-Time CDP delivers a more personalized and customized client experience by modernizing its marketing capabilities and enabling first-party data.
Learn about B2B implementation and results regarding:
- Integrating online and offline customer experience data
- Data governance labeling and segmentation
- Driving effective marketing communications
Session Schedule
Tuesday, Mar 26, 1:00 PM - 2:00 PM PDT(Wednesday, Mar 271:30 AM - 2:30 AM IST)
Speaker(s)
Erik Rucker, Adobe
Brittany Berliere, Avantor
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