Adobe Summit 2024, RTCDP Session | [S502] All Things Audience with Adobe Experience Platform
Session Details
Great experiences start with great audiences — from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience with new and exciting audience capabilities available in Adobe Experience Platform powered applications.
In this session, learn about:
- The new Audience home page (hello Audience Portal), the multistep segmentation experience (hello Audience Composer), and many other capabilities that work together
- Delivering highly personalized and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications
Session Schedule
Thursday, Mar 28, 1:00 PM - 2:00 PM PDT (Friday, Mar 291:30 AM - 2:30 AM IST)
Speaker(s)
Josee Healey, Adobe
Kim Whatcott, Adobe
Session Registration URL
Recording
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