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I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA:


1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app? 

2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with customer ID sync and Profile Merge rules?



Varun Kalra



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