I have few questions regarding Adobe's point of view on Apple's recent announcement on IDFA:
1) What impact will it have if mobile based segments are mapped to destinations that receive IDFAs? Will AAM gets restricted for performing device ID sync if a user does not allow tracking in app?
2) Will impact the customer ID sync? If the customer has 2 mobile devices and the app in both the devices is opted-out for tracking? Can we still stitch those 2 devices of a user under one profile with customer ID sync and Profile Merge rules?
Looking at how the ATT works and what AAM can be used for, you would only need to restrict the collection of IDFA if the user opts-out.
you collect that with "setAdvertisingIdentifier" in the AEP SDK.
There is a bit more from Adobe in the AEP SDK guide on Adobe Experience Cloud & Apple’s IDFA, Privacy Announcements
Adobe's announcement says that they are 'currently working on making product updates to historically de-link IDFA in Adobe Audience Manager' - does that mean that IDFA will no longer be used anywhere in AAM? If so, do we know when that will happen?