Adobe Journey Optimizer

MontexHo · 6/25/25

All,

Question - I have an attribute as part of my Core Profile schema that I would like to use as the External Link of a CTA in an email.

I loaded a unique link in an attribute field. I the email when selecting the CTA, I chose External Link and chose the attribute field for personalization. When I send myself an email, the field does not respond like a CTA. I'm assuming this can't be done and that you actually need a link there.

Mayank_Gandhi · 6/26/25

@MontexHo you can reference profile attribute values in the external link field of a CTA, using the personalization editor—for example: {{profile.uniqueLink}}

However:

The value in your profile attribute (e.g., uniqueLink) must be a fully qualified URL, i.e., start with http:// or https://.
If it does not, the link is not recognized as a real CTA: it won’t be clickable, tracked, or functional.

See Official Documentation > Missing link tracking in Adobe Journey Optimizer email journeys:

View solution in original post

Mohan_Dugganab · 6/25/25

You can take a look at this related thread https://experienceleaguecommunities.adobe.com/t5/journey-optimizer-discussions/how-to-fix-error-emai...

Mayank_Gandhi · 6/26/25

@MontexHo you can reference profile attribute values in the external link field of a CTA, using the personalization editor—for example: {{profile.uniqueLink}}

However:

The value in your profile attribute (e.g., uniqueLink) must be a fully qualified URL, i.e., start with http:// or https://.
If it does not, the link is not recognized as a real CTA: it won’t be clickable, tracked, or functional.

See Official Documentation > Missing link tracking in Adobe Journey Optimizer email journeys: