Sync ACC v8 suppression list and Adobe Journey Optimizer suppression list Bi-directionally

[VishrantiSa1]

I want to implement a bi-directional synchronization mechanism between ACC V8 and AJO suppression lists to ensure consistency across both platforms. Updates in either system should be reflected in the other in near real-time or at scheduled intervals.

What is the right approach to achieve this, and what prerequisites should we consider before implementing the solution?

[SatheeskannaK · Accepted solution]

@VishrantiSa1 

Adobe maintains an up-to-date list of known bad email addresses, which should be leveraged by both Adobe Campaign (via filtering rules) and Adobe Journey Optimizer (via a suppression list) to prevent sending messages to these invalid addresses.

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/configuration/monitor-reputation/...

https://experienceleague.adobe.com/en/docs/campaign/automation/campaign-optimization/filtering-rules

Should an additional, custom suppression list be required, a batch approach can be used for synchronization between the two platforms:

• To sync from AJO to Adobe Campaign: Use the Adobe Journey Optimizer (AJO) suppression API to export the list of bad addresses as a CSV file. Post this data to cloud storage, and then import it into Adobe Campaign.

https://developer.adobe.com/journey-optimizer-apis/references/suppression/#operation/getAddressesId

• To sync from Adobe Campaign to AJO: Manage these bad addresses in Adobe Campaign's quarantine management. Set up a workflow to export this data, post it to cloud storage, and then use the Suppression API in Adobe Journey Optimizer to import it.

https://experienceleague.adobe.com/en/docs/campaign-classic/using/sending-messages/deliverability-ma...

https://experienceleague.adobe.com/en/docs/campaign/campaign-v8/send/delivery-best-practices